Effie Mataliotaki

Member of the Swiss Leadership Team and the DACH Communications Executive Group, accountable for defining and executing the corporate affairs and public engagement strategy for L'Oréal Switzerland-fully aligned with European and global priorities. I lead high-impact, cross-divisional campaigns that strengthen the company's reputation, shape public discourse, and position L'Oréal as a trusted voice on beauty, cosmetics, dermatological science, longevity, sustainability, and societal progress. With end-to-end responsibility across earned, owned, and paid channels, I drive narrative influence, stakeholder trust, and employee alignment at scale. • Lead the strategic positioning of L'Oréal's global narrative in Swiss national media-shifting perception from brand-led to purpose-driven leadership in innovation, equity, and sustainability. • Designed and executed the high-profile Swiss launch of "For Women in Science", L'Oréal's flagship global award program with UNESCO-mobilizing national institutions, policymakers, and academic leaders around women's empowerment and scientific excellence. • Drive integrated corporate campaigns across media, institutional relations, and internal platforms-amplifying the company's voice on key ESG and societal themes. • Elevate executive visibility and corporate influencers, reinforcing L'Oréal's leadership within industry and beyond. • Operate at the intersection of local market needs and global strategic direction- -delivering campaign excellence and reputational impact across the DACH region, L'Oréal's third-largest market worldwide.

Manage a team of six in Public-Private Partnership (PPP) projects across internal and external affairs. Shape and implement an integrated brand protection strategy aligned with PMI’s transition and expansion efforts, focusing on targeted outreach and strategic partnerships. Oversee engagements with key global entities, including the United Nations, Geneva missions, NGOs, and industry associations, ensuring alignment with PMI’s sustainability vision and SDGs. Forge and administer the PPP ecosystem, shaping events, panel discussions, and strategic agendas to support the company’s transformation narrative. Develop a deep understanding of the global political landscape to craft value propositions and communications that drive PMI’s transformation blueprint. • Head PMI impact, the global initiative to support projects on human rights and brand protection by managing significant budget for grants coordination. To date, PMI IMPACT has allocated a combined USD 48 million for the implementation of 60 projects in 30 countries as part of the initiative. www.pmi-impact.com • Drive PMI’s transformation on global platforms by creating and executing brand integrity propositions, enhancing relationships with governments, authorities, media, and employees through coordinated cross-regional engagement and strategic storytelling aligned with business priorities. • Support and reinforce global partnerships and brand integrity programs through digital activities, internal newsletters, and targeted projects that promote ethical trade practices, policies, and processes benefiting individuals, families, and communities.

Led team of four in comms and international public affairs initiatives. Directed and guided Pan EU and Africa Eurasia teams on a variety of communications projects as well as oversaw on-time execution of executive communications for strategic influencer campaigns. Leveraged corporate messaging, branding, and milestones while organising 360-degree launch with cutting-edge event experience for several stakeholders. Spearheaded all aspects of executive communication for senior management including presidents and VP's for internal and external narrative on media training and reputation management. Developed KPIs and PR metrics mechanics for media strategies and networking partnerships while serving as strategic consultant to Senior management and Commercial teams. Mentored cross functional and regional teams of strategic communication for ‘community giving‟ on EU & AEA level in close collaboration with partners. • Expanded "The Alliance for a Cavity Free Future" on Pan EU level, involving Public Health and Dental Thought Leaders providing strategic governmental changes, advocacy direction, and policymaker engagement. • Leveraged partnerships with diversified KTL’s in WHO, Dental Public Health, EU Parliament. • Launched and introduced award winning #ColgateTalks campaign Pan EU virtual webcast platform consisting of 50K dental healthcare professionals and over 8K registrations. • Steered global award-winning programs ‘Bright-Smiles, Bright-Futures’, ‘Clean Hands Save Lives’, ‘Save Water’ and “Every Drop Counts” Oral Health, safe hand washing and water preservation in line with Company’s ESG objectives.

Develop strategic communication for internal, brands and commercial divisions of the organisation. Communicate, lobby and raise product awareness with high calibre stakeholders. Won award on excellent internal change management communication plan to secure smooth & successful transition (Abbott – Abbvie). Raise the brand discussion and positioning to enhance company reputation within all B2B channels. Grow sponsorship programmes and coordinate response to sustained external pressure through press coverage and events. • Led 5 year multi-disciplinary coalition initiative ‘Fit For Work’ to drive governmental policity change for Muskuloskeletal & Rhematic Diseases: led to early intervention practices. Worked with EU Parliament & EU wide patient advocacy groups. • Coordinated multi-stakeholder task forces to establish governmental propositions to reinforce parliamentary engagement and enhance market access. • Enhanced the company’s reputation through execution of strategic HIV awareness campaign with global celebrity athlete Magic Johnson (“Magic Day HIV”) to celebrate the company’s 60th anniversary, 500+ of media coverage. Won No1 Abbott Global Reputation and Communication Excellence Award. • Developed a multi-stakeholder (Physicians/ Politicians/ Patients) testimonial book, “Women in RA” to increase patient engagement. • Received the 2010 National Marketing Excellence award for the marketing and communication campaign No.1 product.

Coordinated participation in promotional activities through collaboration with scientific associations. Implemented CSR activities. Utilised marketing strategies for market expansion in new sales territories. Redesigned and promoted the corporate brand to external stakeholders.Improved turnover by increasing range of products and expanding number of customers. Introduced a series of direct-to-customer in-house advisory board sessions to promote the brands. Oversaw publication of 3 internal journals/newsletters for customers.Created an e-library program for sales team training. Launched new company website.

Managed sales and increased brand awareness for the start-up company. Organised participation in Europe’s largest healthcare exhibition. Provided sales and marketing support. Increased sales in the United Kingdom doubling turnover. Identified local distributors in other EU countries expanding the company’s export market in Scandinavian countries and Greece. Initiated relationships with business organisations, commercial institutions, hospitals and clinics.

Led the sales and marketing programs for the microsurgery division product line. Coordinated workshops and training sessions with doctors and sales and marketing teams. Generated new business and evaluated the potential of new product lines. Promoted the product range through the introduction additional surgical specialties. cquired top-tier university clinics as new clients. Developed new business through the introduction of new US manufacturer in the Greek market.

This Master’s in Social Business and Entrepreneurship goes beyond business by putting social purpose at the heart of business education, integrating sophisticated management training with a genuine commitment to social impact. It combines entrepreneurialism and business rigour with a commitment to public benefit and a purpose to bring a social focus closer to business.