Fernanda Leon Canseco

Enhancing Client Reputation | Integrated into five diverse accounts across various industries, learning to develop comprehensive social listening reports and conduct media coverage analyses, supporting efforts to boost client reputation management strategies. Innovative Campaign Development | Proposed a campaign to incentivize reading habits and democratize literature for transportation service users, strengthening client relationships and reinforcing their commitment to social responsibility. Communication Strategy Support | Assisted in drafting key messages, social media content, and events reports, while supporting the development of outreach strategies, enhancing client visibility and engagement.

Program Development | Researched, planned, and facilitated workshops for Mano Vuelta's program supporting reproductive health rights for indigenous and Afro-Mexican youth. Resource Management | Created an inventory of over 300 educational and stationery materials, improving the management of resources for the organization's activities.

Strategy Development | Developed and implemented social media strategies for Brewer Bookstore’s Instagram and Facebook platforms. Content Creation | Created engaging content, including graphics, videos, and written copy, to increase user engagement and reach. Performance Analysis | Monitored and analyzed social media metrics using tools like Meta Business to track progress and make data-driven decisions. Trend Research | Conducted research on social media trends and competitors to stay up-to-date and improve social media strategy.

Effective Spanish Tutoring | Provided 45 tutoring sessions per semester, coordinating schedules for both in-person and online tutoring, ensuring effective academic support for students. Grammar and Writing Support | Assisted students from different Spanish-level classes by providing grammar reviews and text organization support for written assignments. Conversational Practice | Engaged in conversational tutorials with students to practice pronunciation and increase vocabulary, enhancing their overall language proficiency.

Team Leadership | Trained and led a team of 12 interns, efficiently managing the center’s daily operations, welcoming an average of 200 students and faculty daily. Innovative Initiatives | Launched an Instagram account and a podcast related to languages, listened to in 11 countries worldwide, promoting the innovative use of technology in language learning.

Positive Community Engagement | Managed a residence for 30 students, fostering a collaborative environment through assertive and supportive communication. Funding and Project Management | Secured $5,000 in funding for a community project and coordinated 15 social events, promoting cultural awareness and strengthening partnerships with various clubs and organizations.

• Assisted with the arrival of 16 domestic and international students by supporting their adjustment to adjust to both American and St. Lawrence University culture • Facilitated logistics for several workshops that enhanced cultural diversity and inclusion, conflict resolution, mental health, global citizenship and team work • Collaborated with the International Student Services Office and the Dean of Faculty to host the “Welcome Home Celebration” for 62 incoming international first year, transfer and exchange students

•Created inclusive environment for 10 special needs students between the ages of 12-13 through games, debates and trivia to better their academic and social performance •Advocated for the needs of students that faced food insecurity and lack of health care in order to motivate them to do better in school and attain more opportunities

Creative Camp Implementation | Supported implementing an Olympics-themed summer camp, receiving positive feedback from parents and students for its engaging activities and cultural presentations. Professional Development | Completed eight weeks of professional shadowing, gaining valuable insights into Montessori educational practices and child development. Social Media Engagement | Produced biweekly social media posts, increasing engagement and visibility for the school by showcasing the camp’s activities and highlights.

Event Leadership | Founded the "Latinx Conference," a multi-faceted event promoting social justice and critical thinking, attracting 70 participants through engaging workshops. Grant Acquisition | Successfully secured $15,000 in grants to implement the Latin American Week and Latinx Conference, highlighting and celebrating Latinx culture. Strategic Partnerships | Established partnerships with 10 student organizations, designing collaborative events that connected students from diverse backgrounds and fostered a sense of community.