Efe Ergün

• Establishing, building and widen the “assortment” at online-store with customer needs and market trends. • Improving competitive pricing strategy. • Analyzing competitors assortment. • Analyzing www.vatanbilgisayar.com assortment and finding the gaps against the competitors. • Analyzing physical Vatan Computer stores assortment, sales and selecting most efficient products for the online assortment. • Defining and determining online only campaign strategy in consideration with competition • Selecting and boosting homepage products with Google Adwords team. • Managing and overseeing the operational stages of sales development, customer experience, on-site search, and campaigns for categories such as small home appliances, OEM (Original Equipment Manufacturer) products, printers, gaming consoles, accessories (headphones, mouse, chargers,).

• During my work time as an e-commerce specialist, I took an active role in many areas. For example; Creating a campaign boutique, product launch processes, planning and monitoring of campaign processes, in-site search improvement (planning sales-oriented keywords according to customer searches and focusing on the product in the keyword - groups to customers and contribute to sales), category management of products, filter experience management, seo-oriented content entries and benchmarking studies for sales development and customer experience. • I took an active role coordinationly with the technology team from the beginning to the end in the sales-oriented developments on the JIRA platform and projects that will directly contribute to the turnover. I took the initiative to be responsible for filter improvements on the site. I work with the technology team to data improvement so that helped with positive impact of customer experience. • I followed the traffic on a weekly basis with the Digital Marketing teams, according to the data and reports. I made performance-oriented improvements in areas such as filter and footer menu. I made progress with SEO.

• I have gained experience in many subjects such as domain migration and erp migration due to infrastructure change. I took an active role in ensuring an error-free transition by quickly responding to problems in integration. • I have actively used project management and tracking platforms such as Power BI, JIRA, Trello, Slack and with the erp program Axapta.

Alexa site is an application that ranks websites in Turkey according to user changes, efeergun.com was in the top 15,000 in this ranking. • SEO-optimized content was created across a wide range of topics including Technology, Digital Marketing, E-Commerce, SEO, Blogging, WordPress, Gaming, Food, Culture, Art, and Music. • Comprehensive keyword research was conducted, and targeted, high-quality content was produced to achieve organic traffic growth. • Data from Google Analytics and Google Search Console was analyzed to develop strategic plans for site growth and performance improvements. • SEO optimization efforts were carried out to enhance DA (Domain Authority) and PA (Page Authority) metrics, while Alexa rankings were regularly monitored. efeergun.com was ranked among the top 15,000 websites in Turkey according to Alexa data. • Competitor benchmarking and SEO audits were conducted to boost organic reach and maintain strong search engine rankings.