ling wong

vice president - marketing

About

Senior Manager, Marketing Communications & Corporate Affairs at Tupperware Brands Malaysia Sdn Bhd

Country

malaysia

City

george town

Industry

consumer goods

Skill

marketing management, management, direct marketing, business strategy, product marketing, marketing communications, customer insight, market research, new business development, marketing, marketing strategy, brand management, business development, social media marketing

Experience

manager - marketing communications

blondal sales & services

2001-1 - 2007-1 · 6 yrs 1 mo

account manager

asatsu & fortecomm

1995-1 - 1999-1 · 4 yrs 1 mo

account manager

dentsu,young and rubicam

1995-1 - 1997-1 · 2 yrs 1 mo

vice president - marketing

shaklee products sdn bhd

senior manager, marketing communications and corporate affairs

tupperware brands malaysia

2008-2 - 2015-3 · 7 yrs 2 mos

direct marketing manager

aig

2000-1 - 2001-3 · 1 yr 3 mos

* Job Highlights: * creating marketing campaigns with affinity partners to enhance and build customer loyalty, retention campaigns and new customer acquisition * integrating inbound & outbound telemarketing, direct mails and face-to-face interaction marketing with broadbase advertising campaigns * conceptualising campaigns for retention of database and repeat purchase * Data mining to better understand consumer behaviour and characteristics for a more effective use the database to generate sales & maximize profits * managing & building internal database * working with external partners (financial institutions, affinity partners eg. FMCGs) to in their loyalty and retention campaigns