Edwin van der Burg
Manager, Product Management International @ Life Fitness / Hammer Strength
About
Driven to help people and organizations reach more.
-
Netherlands
Marketing & Advertising
Marketing, Sports Marketing, Marketing Research, Marketing Communications, Channel management, Brand Management, Experimental Design, International Marketing, Conjoint Analysis, Social Media, Market Research, Event Management, Market Analysis, SPSS, Microsoft Office, Open Minded, Teaching, Marketing Strategy, Dutch, Teamwork
Experience
Manager, Product Management International
Life Fitness / Hammer Strength
Rotterdam, South Holland, Netherlands
Product Management Supervisor, EMEA & APAC
Life Fitness / Hammer Strength
Rotterdam, South Holland, Netherlands
• Managing/Coaching 3 direct reports • Leading New Product Introductions (NPI’s) for EMEA & APAC and enhance the process and reducing business risks • Maintain consistent & market-based pricing across EMEA & APAC while ensuring a healthy margin profile. • Advise on strategic decisions based on data driven insights that our team gathers
Product Management Specialist, EMEA & APAC
Life Fitness / Hammer Strength
Rotterdam Area, Netherlands
• Coaching our Junior Product Manager • Managing New Product Introductions (NPI’s) for EMEA & APAC by leading a cross-functional team consisting of e.g. Supply Chain, Master Data, Service, Global Product Manager & Leadership. • Executing price analysis for new and existing products to maintain consistent & market-based pricing across EMEA & APAC while ensuring a healthy margin profile. • Enhancing NPI process to increase efficiency and reducing risk to the business by preventing incomplete product launches. • Analyzing product sales data to advise on strategic decisions, e.g. moving manufacturing of select products to increase profit and reduce lead times.
Product Marketing Coordinator, EMEA & APAC
Life Fitness / Hammer Strength
Rotterdam, NL
• Coordinating cross-functional team to support NPI’s and marketing material development in EMEA & APAC. • Defining product marketing strategy for NPI’s in EMEA & APAC. • Supporting price- & competitive analysis for new products. • Supported the launch of a new accessory portfolio for EMEA & APAC that led to +25% revenue growth of accessory sales. • Supported the integration of 2 acquisitions product portfolio.
Graduate Trainee Product Marketing, EMEA & APAC
Life Fitness / Hammer Strength
Rotterdam, NL
• Supporting the International Product Marketing Team with day-to-day tasks, competitive analysis & pricing analysis • Writing my master’s thesis
Teacher Marketing Research - Assistant
Fontys University of Applied Sciences
Tilburg Area, Netherlands
Teaching Microsoft Office & SPSS Statistics
Team Leader Dry Food
The Mart
Breda Area, Netherlands
Education
Tilburg University
Marketing Management
DeGroote School of Business - McMaster University
Business
Extra exchange semester to experience new culture(s)
Tilburg University
Marketing Management
Fontys University of Applied Sciences
Commercial Economics; differential Sportsmarketing/management
Bowling Green State University
Sportsmarketing & English
Edwin van der Burg's Contact Information
Phone
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