Edwin Roobol

Responsible for the strategy of the Business Area Collection and working closely together with the 4 brand companies (Ateljé Lyktan | iGuzzini | LED Linear | WE-EF) to develop and execute sustainable, long-term growth and profitability of the Business Area in line with the group vision and mission statement. In the role I am actively participating in the Fagerhult Group Management Team and contributing to drive our culture, people & leadership agenda and multiple strategic initiatives such as Sustainability and Smart Lighting.

Responsible for the marketing strategy in Europe, Middle East & Africa and managing a team of marketing resources on head region level and regional marketing resources spread out on different locations across EMEA. The overall goal is to develop, build, implement and drive an efficient marketing organisation, enabling EMEA to grow according to established business goals and objectives. The role is part of EMEA Leadership Team and within the role work in close collaboration with corporate functions, EMEA Management and regional operations, aligning global strategy with EMEA strategy and tactics.

Managing a team of 95+ people in Germany, Austria, Switzerland, The Netherlands, Luxembourg and Belgium (Middle Europe) with 2 office locations in Munich, Germany and Rotterdam, The Netherlands. Having full P&L responsibility for the region and formally appointed as Geschäftsführer for Axis Communications GmbH and Algemeen Directeur for Axis Communications BV.

P&L responsibility for network video surveillance business throught Germany, Austria, Switzerland, Holland and Eastern Europe. Overall responsibility of the management, the functional coordination and leadership of all sales activities of the business: - P&L Responsibility >30 MEUR - Sales, Channel and People Management - Identify New Business opportunities - Develop strategic alliances and partnerships - Supervise, coach and motivate the team

Responsible for managing Global Accounts (such as Honeywell, Lenel, ADT, Johnson Controls and Siemens) and develop strategic business plans with selected global accounts and pro-actively manage and follow-up these partners. Working together with local offices in EMEA to grow sales and develop business. Also handling responsibility for execution of corporate strategy towards the consultants' community in the EMEA region and driving the engagements with selected strategic alliances. Furthermore the driving force within EMEA when it comes to implementing the sales strategy for selected industry segments using the corporate framework.

Responsible for development of distribution- and sales channel in EMEA. Sales and business development role for software platform to record video for security- and surveillance applications.

Axis Communications is worldwide market leader in IP-based video surveillance solutions based on network cameras and video servers. The company has a broad network connectivity portfolio and has worldwide second position in terms of market share after HP with print servers. Within the Benelux office of this Swedish stock listed company, responsible for indirect sales channel in the Benelux region. Main goal is to achieve sales targets with actively promoting products and solutions defined in yearly marketing plan.

Working in customer project groups responsible for establishing long term strategy for the company using marketing- and analytical instruments. Playing an active and steering role within the group I was responsible for high quality results, which ware agreed with management or board of the company. Implementation of the result was an important part of the process afterwards so investments in a report were used for the benefit of the company.

Respronsible for selling portfolio of credit management services to newly aquired customers. Responsible for achieving sales targets consisting of actual turnover and number of new customers by acquisition activities in a sales region. This prospecting process was partly supported by marketing activities but mainly consisting of cold calling and convincing companies about benefits.

Multiple Sales Trainings, Time Management Training, Negotiation scills