Edward East

Chief Executive Officer & Founder @ Billion Dollar Boy

About

The days of brands acting as interrupting voices are long gone. We are shaping a better future where brands become media creators in their own right, driving emotion and building real recognition. I founded Billion Dollar Boy because I saw a world full of cynicism and knew we could bring a different energy, one backed by Creator Instinct™. We don’t just deliver outputs; we deliver outcomes by turning cultural sparks into commercial impact. Our growth is driven by a passion to set new standards for advertising. From a handful of folks in 2014 to a global team of 200+ creator experts, we have been named one of Adweek’s fastest growing agencies for five years straight. The future of our industry is exciting. Join us in building it.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Advertising, Influencer Marketing, Entrepreneurship, Social Media Marketing, Start-ups, Blogging, Strategy, Digital Media, Management, Strategic Communications, Leadership, Social Networking, Entertainment, Business Strategy, Strategic Partnerships, Brand Development, YouTube, Content Strategy, Video, Social Media

Experience

Chief Executive Officer & Founder

Billion Dollar Boy

2014-4 - Present · 12 yrs 6 mos

London, United Kingdom

Built for a social-first world, we transform the way brands grow by translating creator energy into real brand impact. 1. Scan: We sense cultural sparks and act on them fast. 2. Shape: We give brands sharper strategy and creative that moves the needle. 3. Scale: We help daring brands feel distinct and become a key part of culture. We have the courage to express our convictions and stand by them, even if others don’t agree yet. If convention isn't working, we challenge it

Founder (Exit)

Lasso Group

2015-4 - 2020-7 · 5 yrs 4 mos

London, United Kingdom

In late 2017, we successfully exited the business selling to Fintage House.

Social Media Manager

Exclusive Media, Hammer and Spitfire

2012-5 - 2014-4 · 2 yrs

Greater Los Angeles Area

Digital Marketing Executive

Digitas UK

2011-5 - 2012-5 · 1 yr 1 mo

London, United Kingdom

Class of 2012

The NEF+ Programme - Centre for Entrepreneurs

2011-5 - 2012-5 · 1 yr 1 mo

London, United Kingdom

I joined the NEF 2012 cohort of 30 people, selected from over 700 applicants. The programme consisted of a work placement scheme (I was employed by Digitas LBi), intensive training workshops, personal coaching, business mentoring and a series of networking events The New Entrepreneurs Foundation was launched by a group of successful business people who are convinced that if enterprise and business are going to flourish in this country, it needs to develop and build new knowledge-based industries across a range of sectors. The aim of the Foundation is to create a new generation of outstanding entrepreneurs who will play a role in this future growth and prosperity and create new market-leading businesses. Leadership of the NEF includes Oliver Pawle, Lord Davies of Abersoch CBE and Sir Nigel Rudd DL with entrepreneur supporters including Charles Dunstone (Carphone Warehouse & TalkTalk), Luke Johnson (Pizza Express & Channel 4), Edward Wray (Betfair), Brent Hoberman (Founders Factory). Corporate supporters of the NEF include Tesco, Land Securities, Deloitte, Virgin, McKinsey, 3i, Diageo, HGCapital and Santander. Formal studying and training events through the NEF include: - McKinsey & Company - London Business School - Tesco Academy leadership - PwC corporate strategy http://newentrepreneursfoundation.com/ The programme consists of monthly workshops delivered by partners including University College London, London Business School, McKinsey & Company and PwC among others. In addition participants are also provided with executive coaching, mentoring and networking opportunities through speaker events. The foundation was co-founded by Oliver Pawle, Lord Davies of Abersoch CBE, Sir Nigel Rudd DL and Dee Stirling in December 2010.