Edward Chan

Head of Data Analytics & Customer Insights (The Point) @ Sun Hung Kai Properties Limited

About

Experienced analytics and insights professional with 15 years of experience, including over 8 years of proven leadership in analytics teams at international companies, with both HK local market and APAC regional experience. Core competencies include transforming data into actionable insights that drive customer engagement and business growth, as well as translating data for various levels of stakeholders.

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Team Leadership, Data Analysis, Data Management, Market Analysis, CRM, Strategic Planning, Market Research, Quantitative Research, Segmentation

Experience

Head of Data Analytics & Customer Insights (The Point)

Sun Hung Kai Properties Limited

2022-1 - Present · 4 yrs 9 mos

Hong Kong SAR

Developing CRM strategies, establishing Loyalty Program KPIs, enhancing data utilization with Tableau, pioneering customer insights function, and improving data warehouse capabilities to drive actionable strategies and business outcomes.

Ecommerce Performance Manager

L'Oréal

2020-8 - 2021-11 · 1 yr 4 mos

Developed and executed comprehensive e-commerce strategies for five beauty brands Managed media budget and planning, analyzing media buy and ecommerce performance data, and driving cross-functional projects to optimize growth and engagement.

CRM & Consumer Experience Manager

L'Oréal

2019-8 - 2020-7 · 1 yr

Hong Kong

Led the development of a comprehensive data hub to enhance CRM data utilization and business growth Implemented lifecycle CRM strategies on salesforce for 8 beauty brands

Consumer Market Intelligence & Business Analytics Manager (APAC)

L'Oréal

2017-5 - 2019-7 · 2 yrs 3 mos

Hong Kong

Led both the Consumer Research & Market Intelligence function, managing a team of nine analysts to deliver insights across 14 markets and 12 brands in Asia Pacific Implement a 5 Year strategic planning process with management and different stakeholders to drive organization direction (business planning, resources planning)

Assistant Marketing Insights Manager (APAC)

Pernod Ricard

2013-1 - 2017-1 · 4 yrs 1 mo

Hong Kong

Oversaw strategic planning for 16 Asia Pacific travel retail markets for 6 wine and spirits brands Developed a brand-market segmentation model, conducted market projections, and established a competitive analysis framework to optimize investment and identify business opportunities.

Senior Analyst

Nielsen

2010-6 - 2013-1 · 2 yrs 8 mos

Hong Kong

Conducted Comprehensive Research Projects: Delivered global research initiatives from proposal development through data analysis to final reporting for clients in the Finance, FMCG, Teleco, and Tourism sectors.

Research Assistant (Part Time)

The University of Queensland

2008-6 - 2010-3 · 1 yr 10 mos

Brisbane, Australia

- Responsible for research design, execution and analysis using "Air Traffic Control" simulations - Objective of the research experiment is to understand self-regulatory behavior - how individuals regulate emotions, motivation and cognition in response to different levels of goals or difficulty experienced in the process. The research outcome can be applied to decision making, learning and performance contexts

Education

The University of Queensland

Psychology (Honours Class I)

Thesis - Group Identification and Social Support: The Causal Relationship and Roles in Stress Coping • Social and Behavioral Sciences Dean’s Scholar • Social and Behavioral Sciences Dean’s Commendation for High Achievement in all semesters