Edward Salvador Mandalones, RPm, CHRA, CMMS, CSPE

I oversee a team that identifies and manages relationship with Key Opinion Leaders (KOL & KOC). I bridge the gap between sales and influencer marketing by setting targets, securing high-value strategic partnership, ensuring that our campaigns deliver maximum ROI across social media platforms.

I spearhead my company's influencer and expert partnership strategy. I take primary responsibility for driving brand awareness, establishing market credibility, and ensuring that creative content aligns seamlessly with our overarching business and revenue goals. • Identify and recruit established creators and influencers aligned with Amazfit, Mibro, and Vinko • Collaborating with local influencers, mainly in Tiktok • Maintain updated records of contracts, deliverables, and performance • Track campaign metrics including reach, engagement, affiliate usage, and GMV • Conduct outreach, rate discussions, and onboarding of KOLs • Act as the main point of contact for PH-based KOLs • Oversee content delivery, posting schedules, and live activations • Review and approved content for quality, messaging, and brand compliance • Organize approved content for reuse in marketing channels • Submit campaign and monthly performance reports • Provide actionable feedback while maintaining strong creator relationship

Developed strong client relationships through consistent communication, resulting in increased market research. Collaborating with local influencers, mainly in Tiktok and Instagram

• Enhance online presence by revamping website content and optimizing it for search engine performance, driving increased web traffic and potential customers • Boosted sales revenue by implementing strategic marketing campaign and conducting regular market research • Developed strong client relationships through consistent communication, resulting in increased customer retention rates • Analyzed sales and marketing data for improved strategies • Managed sales promotions and marketing strategies on major social media sites • Collaborating with local influencers, mainly in Tiktok • Conduct mass email outreach, rates negotiations, and making contracts for KOLs • Answering online inquiries to customers • Posting promotional photos and videos • Managing Shopify, Tiktok Shop Seller Center, and Lazada Seller Center

• Identify, connect, and collaborate with international influencers, mainly on Youtube, Facebook, Tiktok and Instagram • Guide influencers in creating engaging content by providing creative direction and inspiration • Build and maintain strong relationships with influencers for long-term partnerships • Track, analyze, and report on influencer content performance, offering insights and recommendations for improvement • Manage influencer outreach, negotiations, contracts, content guidelines, and deliverables • Maintain accurate records, reporting, and campaign documentation • Maintain an updated KOL tracker containing rates, performance, and engagement data. • Provide detailed content and product briefs for content creations • Oversee content submissions, ensure brand accuracy and confirm schedules. • Follow up on agreement signing, ensure timely return of contract and proper documentation • Record post links, publish times, and top-line metrics (views, likes, saves, comments). • Actively track and remind influencers to ensure posts go live as scheduled.

Research and identify potential influencers through social media platforms(Tiktok) Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.

• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels • Research and identify potential influencers through social media platforms (Youtube, Facebook, Tiktok, and Instagram • Manage multiple campaigns and deadlines • Coordinate influencer outreach, negotiations, and ongoing creator relationships • Established strong partnerships with brands through proactive communication and collaboration on content creation • Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services. • Enhanced customer engagement, utilizing email marketing campaigns • Cultivated partnerships with influencers, amplifying brand presence across digital platforms • Enhance brand visibility through execution of targeted social media campaigns • Managed campaigns for various clients that consistently exceeded sales goals.

• Increased accuracy of documentation by proofreading, editing, and formatting reports and presentations • Prepared and edited documents and reports for quality and accuracy • Assisted with organization and maintenance of office filing system for easy retrieval of information • Received and screened incoming calls, emails and visitors and alerted administrative manager to priority matters