Edward O'Hickey

Sales Leadership & Strategy: - Close inbound opportunities efficiently while leading outbound strategies across multiple sectors and states. - Negotiate and onboard key distributor relationships, ensuring successful, high-velocity partnerships. Achieve sales targets and profitability goals through creative business development strategies and organized goal-setting. Cross-Functional Collaboration & Resource Management: - Collaborate with internal teams to execute sales goals, educate customers, and nurture relationships. - Utilize Salesforce and other tools to make data-driven decisions. - Identify resource gaps and recommend solutions to support growth. Fulfillment & Supply Chain Coordination: - Work with production and supply chain teams to ensure new product launches align with inventory positions and lead times. Analytics & Forecasting: - Forecast opportunities based on ROI metrics and sales targets, ensuring data-driven decisions and cost management to meet KPIs. Pitches, Expos & Customer Engagement: - Lead and support pitches, expos, and events to foster new opportunities and deepen existing relationships. - Coordinate tastings and tours, designing content in collaboration with marketing. Customer Service & Brand Ambassadorship: - Provide exceptional service by meeting customers where they are, offering personalized hospitality. - Act as an enthusiastic brand ambassador, closing meaningful deals and promoting company values.

- Source appropriate new business through effective cold calling and networking - Account management of regional customers ranging from coffee shops to restaurants to hotels, to specialty shops - Consult on cafe buildout from location/real estate scouting, contractor/architect consultation, vendor account connections, electrician, plumbing and coffee equipment. Acting as an effective project manager on behalf of owners - Act as a consultant to new wholesale partners in a manner consistent with Counter Culture core values - Forecast market trends and apply this knowledge to consulate on business strategy of new and existing accounts - End-to-end management of the process of onboarding new wholesale partners - Responsible for regional growth, retention, and profitability in the NYC market - Effective use of a CRM, and all relevant communication tools - Contribute to regional success by understanding and influencing leading indicators and metrics - Act as a go between with owners, technicians, architects, and contractors to ensure that new customer buildouts are completed in accordance to equipment manufacturer specifications as well as NYC Heath Code

- Focus on customer relationships, constantly communicating in a positive and supportive manner - Conduct training sessions for baristas, managers or other employees at Parlor’s 100+ wholesale accounts - Provide thorough and extensive knowledge of Parlor’s seasonal offerings menu as well as all supporting services - Resolve account issues by providing constructive solutions in a timely fashion - Support quality control in the field with all of Parlor’s NYC accounts - Assist with sales and education related activities as needed, including cuppings and tastings - Manage account information on an ongoing basis via CRM software

- Maintain a strong knowledge of the benefits of the Partners Coffee wholesale program including coffee offerings, company ethos and services - Strategically target account acquisition of restaurants, cafes, and distributors based on location and projected volume - Work closely with Education/Account Management team to ensure business is effectively retained - Effectively utilize a CRM to track progress on all potential leads, and ensure that all new and existing business is effectively managed - Maintain consistent and up to date knowledge on Market trends, new equipment,pricing and services offered by other coffee companies - Negotiate price points, tiered volume discounts and exclusivity contracts with all new accounts

- Conduct effective training courses that uphold the quality of Partners Coffee, while also aiming to perpetuate the coffee knowledge in the community of Retail Baristas, Wholesale Partners and the public - Develop new and exciting curriculum to foster the development and knowledge of Retail Baristas and Wholesale Partners - Participate in the coffee community in an educational capacity by hosting lectures at community events, moderating discussions, and fostering outreach at coffee events - Conduct thorough on-site visits with the intention of supporting wholesale partners in upholding coffee quality. These include equipment maintenance, programming, trainings, QC, and providing help to wholesale partners in whatever capacity is necessary - Cup and Score coffees with roasters/green buyer with the intent of contributing to quality control, as well as remaining up to date with the changes in coffee offerings

- Organize, coordinate and facilitate thoughtful and effective trainings for new and seasoned team members, focused on both technical coffee skill and hospitality soft skills - Collaborate with retail managers to support in-cafe trainings, QC and continued education for their teams, and ensure managers have an understanding of the strengths and opportunities of each of their team members - Organize and conduct research and development projects for coffee and coffee equipment - Support new cafe set-up and opening by providing high level feedback in conjunction with on bar support - Regularly cupping / tasting coffees with roasting team as well as Baristas in order to ensure QC and calibration between production and retail