Edward Lan
Account Director @ The Hoffman Agency
About
Focus on Automobile industry, studying & practicing local insight on automobile purchasing in China, the world biggest market in automobile catagory.
Taiwan
Taipei
Broadcast Media
演示, 营销策略, 项目管理, 领导力, Strategy, Marketing, Integrated Marketing, Event Planning, Digital Strategy, Account Management, Social Skills, Social Media, 社交网路营销, 线上营销, 网络广告, 刊登广告, 客户管理, 策略, 管理人员, 营销传播
Experience
Account Director
The Hoffman Agency
Taipei City
Co-founder
Mega business consultant
中国 上海市
A marketer’s romance
Senior Group Strategy Director
VML
中国 上海市
Vice President
M&C Saatchi Plus
中国 北京市
Focus in Automobile industry and operating multiple Car brands.
Senior Manager of Marketing Communication
Mercedes-Benz AG
Responsible for communication strategy, creative idea, content production with all brand and product related for Mercedes-Benz brand in China market. Leading a team of 10 creative management experts and 2 retainer agencies.
Business Director
Ogilvy
Beijing
Responsible for a dedicate team for Audi brand, as account/client owner, and manage a team of 16 account servicing people. Beyond regular responsibility of daily works to Audi brand, also responsible for new business development through New Client/business pitching and outreach of current work scopes to Audi brand.
Group Account Director
Ogilvy
Beijing
In charge of Audi account, serve in ATL function
Senior Account Director
Ogilvy
Beijing
In charge of Audi account, serve in ATL function
Senior Account Director
DDB China Group
Beijing City, China
Client: VW import car Carline: Business cluster-Phaeton, T5 / Family cluster-Sharan
Planning Director
通泽广告
Shanghai
For Cadillac brand 1. Annual BTL strategy & plan. 2. Regional marketing strategy support. 3. Branding event planning. For Skoda brand 1. Regional marketing(Shanghai & Jiangsu) planning. 2. Co-branding negotiation
Account Director
Neo@Ogilvy
Beijing, China
1. Maintenance service for Haima & Beijing Auto group. 2. In charge of new client/project/business development.
Planing Manager
Beijing Dentsu
Beijing, China
Work in Digital department, called Digication, and do maintenance service for Dong-feng Citroen.
Education
Soochow University
Law
Major in Law
Edward Lan's Contact Information
Phone
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