Edward Arl

• Manage all sales related activities for a designated territory including cold calling and relationship management. • Schedule product demos and work with potential clients to answer questions regarding products and services in order to determine which electronic solutions will best fit their needs.

• Transitioned sales representatives from serving regional territories focused on single family homes to a community area representation in order to better meet the needs of customers in multi-dwelling buildings such as condominium and apartment complexes. • Provided training for sales and support staff on new procedures and protocols in order to increase sales penetration in the local and Midwestern markets. • Worked with the leadership team to implement new procedures which included using sales representatives to perform routine installations in order to alleviate congestion for installation technicians focused on more complex installation and troubleshooting tickets. • Served as a mentor for new employees as part of a comprehensive on-boarding program.

• Promoted Comcast products and services to property management companies in order to increase sales and market share. • Managed the largest sales territory in the Midwest by building sales pipelines and strategic marketing of company products and services. • Increased sales penetration for the assigned territory from 44% to 61%. • Earned a 97% reliability rate by approaching the sales role with honesty and integrity.

• Managed a defined sales territory by developing a book of business and retaining current customers through relationship management and diligent follow-up efforts. • Provided customers with cable, high-speed internet and voice over solutions.

• Consulted with small and mid-sized business owners to develop television marketing strategies geared toward increasing visibility among the target audience/demographic. • Increased annual revenues in assigned territory by 15% through the development of customer education programs designed to increase new and existing customer awareness of media solutions.