Eduardo Magro

Report to the Sales Director. Responsible for the national leadership and management of the team of 5 Account Leads in the specialty and rare diseases market (Oncology/Hematology), in addition to the entire Sell In and Sell Out process of the Oncology and Rare Diseases (Hematology) Business Unit. • Lead and implement national sales strategies aligned with the corporate objectives for the Oncology and Rare Disease (Hematology) portfolio. • Implement the mindset on account management for the demand team. • Coordinate the hiring and restructuring of the high-performance sales team specialized in Oncology and Rare Disease (Hematology). • Promote a culture of responsibility, innovation, and collaboration. • Support the development and implementation of patient access programs and reimbursement strategies.

Reported to Strategy & Operations Director. Led the SFE, Data Management, Patient Support Programs, and CS teams. Managed a team of 7. • Worked on incentive compensation, demand quota setting, sales force allocation/reallocation; validated commercial structures, supported field team projects, and managed CRM Veeva. • Led strategic analysis reporting of demand and sales data for internal stakeholders and field teams. • Led the implementation of the new database and strategic demand and revenue assessment tool, including DOI calculation. • Managed field-focused projects (e.g., Zing = WhatsApp, virtual assistant, etc.). • Responsible for planning and executing the award trip for top-performing field sales team members (Top Sales Performers Award). • Led the PSP (Patient Support Program) implementation.

Reported to the BU Immunology Director. Responsible for leading Commercial, Demand, Marketing teams and for Sales & Marketing strategy, including P&L and BU forecasting for both private and public markets. Managed a team of 14 Sales Consultants, 2 Sales Managers, 2 KAMs, and 1 Marketing Manager. • Actively participated in BMS senior leadership governance meetings.

Reported directly to the Director of Strategy & Operations. Responsible for the Commercial Department, including Sales Administration and Bidding & Tender areas, and served as the focal point for BMS product wholesalers. Managed 2 Commercial Managers and 2 Commercial Analysts. • Ensured control of maximum product stock levels (DOI) at wholesalers. • Implemented BMS’s commercial strategy with wholesalers. • Developed, led, and implemented BMS’s Commercial Policy.

Reported to the BU Immunology Director. Managed a team of 7 sales consultants in the specialty market (immunobiological product indicated for Rheumatoid Arthritis) operating in the following states: São Paulo, Goiás, Mato Grosso, Mato Grosso do Sul, Distrito Federal, Amazonas, Pará, Tocantins, Ceará, Pernambuco, Bahia, Piauí, Alagoas, Sergipe, Rio Grande do Norte, and Paraíba. • Awarded Top Performance as BMS Best Sales Manager in 2017. • Led the implementation of the Commercial and Marketing strategy in the field for the public and private markets, ending 2016 and 2017 as the team with the highest increase in new patients in the public market (DataSus) for the immunobiological market for rheumatoid arthritis. • Participated actively in governance meetings with the Immunology BU director.

Reported to the BU Immunology Director. Managed a team of 7 sales consultants in the specialty market (immunobiological product indicated for Rheumatoid Arthritis) operating in the following states: São Paulo (Capital, Grande São Paulo e Vale do Paraíba), Goiás, Mato Grosso, Mato Grosso do Sul, Distrito Federal, Amazonas, Pará and Tocantins. • Led implementation of Commercial and Marketing strategy in the field for the public and private markets.

Reported to Senior Sales Training Manager. Responsible for sales training for Virology (HIV and Hepatitis B) team, later covering Diabetes, Immunology, and Cardiovascular teams. Performance covering the main processes in the area, including coordination of the National Sales Convention.

Reported to the Director of Strategy & Operations. Responsible for the Sales Support team. Managed the Sales Support team (2 Administrative Assistants and 1 Intern). • Managed services for the BMS Brazil Sales Force (Travel, Expense Reports, Business Cards, etc.), including administrative processes related to promotional material for field teams.

• I started at BMS as a Cardiology Sales Representative, was promoted to Hospital Sales Consultant in 2005 and in 2006 I was promoted to Virology Sales Consultant.

Worked in São Paulo neighborhoods (Paraíso, Jardim Paulista, Vila Mariana, and Beneficência Portuguesa area) in the respiratory line, promoting products like Seretide, Flixonase, Zyban, Aerolin, Clavulin BD, and the launch of Levitra.

• Promoted and sold products (medicines) to the medical Community. • Organized regional events, such as forums with the medical community. • Recognized as an outstanding representative in the São Paulo branch during the last regional incentive campaign conducted by Bristol-Myers Squibb Brasil S/A.