Eduardo Gassen

Responsible for Strategic Communication, Marketing, Branding, CRM and Data Analysis, as well as Internal Communication and Employer Branding for companies in the Agrihold group - Alta Defensivos (Brazil), Agrotec (Paraguay) and Lapacho (Paraguay). • Definition of the market communication strategy for the group's brands, considering institutional brands, products and services for Agrihold, Agrotec and Alta Defensivos. • Management of a team of 9 professionals including coordinator, analysts and assistants in Brazil and Paraguay. • Structuring 360° advertising campaigns in digital and offline media, as well as field activation actions for different audience profiles - farmers, resellers, technical consultants and others in Brazil and Paraguay. • Design of content strategy for brands and creative production for social media and the group's digital touchpoints. • Construction of Employer Branding strategies and management of Internal Communication processes. • Structuring metrics and KPIs to monitor Marketing performance and define data-based strategies. • Participation in the construction of strategic business plans and direct reporting to the holding's C-Level.

Responsible for marketing & communications, sales management, client relationship management, products portfolio and operations for agribusiness (BU). • Team management in the Commercial and Research & Development areas including sales reps, KAMs, agronomic specialist and analysts. • Strategic positioning and pricing management for the agribusiness product portfolio - adjuvants, mineral oils and agricultural pesticides. • Definition of the communication and marketing strategy for brands in the agricultural portfolio. • Definition of the route-to-market (RTM) strategy for the business unit (BU). • Design of content strategy for brands - branded content. • Structuring 360° communication campaigns for clients with varied profiles. • Definition of media strategies and management of performance metrics considering inbound marketing actions. • Structuring marketing strategies for LATAM agribusiness together with teams from Argentina and Panama (for all of Central America).

Responsible for Nutrien's external brand communication and products brand management, agronomic services and solutions, digital tools, and Nutrien's retail and factories visual identity. • Team management of 08 professionals between coordinator, specialists, analysts and intern. • Manage brand positioning and architecture for high complexity portfolio with 70+ brands. • Communication strategy definition for product brands of Agrichem (Nutritionals), Loveland (Crop Protection, Nutritionals and Biological), Sementes Goiás (Seeds) and UP Fertilizers, as well as Retail Categories communication, considering both online and offline. • Definition of brand and communication strategy for financial services such as barter, credit, and insurance. • Design branded content strategy for products and institutional brand. • Structure 360° communication campaigns for clients of different segments. • Media strategy and performance analysis, metrics management for online and offline, including inbound marketing. • Marketing strategy definition with Branding LATAM Team - Argentina, Chile and Uruguay. ★ Inclusion & Diversity Agent - Affinity Groups

Responsible for strategic communications and employer branding for Yara Americas - Brazil, LATAM and North America. • Integration of C-Level and senior leadership communication – CEO, Country Managers, VPs and BUs Directors. • Design Employer Branding project for Yara Americas.

Responsible for external communication and brand management of Yara's Brasil premium products, nutritional programs, digital solutions, e-commerce & marketplace, and relationship programs. • Manage team of 12 professionals between specialists, analysts, assistants and intern. • Manage high complexity portfolio positioning with 40+ brands. • Define communication strategy for premium products portfolio, both online and offline. • 360° Communication campaign for clients of different clusters. • Media strategy and key performance index management for e-commerce & marketplaces. • Organize and execute fairs, symposiums, seminars, webinars, field days and other events focused on targeted audience of the segment. • Define marketing strategy with Global Branding team (Norway). ★ Diversity & Inclusion Agent - D&I Committee

Responsible for external communication and brand management of Yara's Brasil premium products. • Manage team of 09 professionals between specialists, analysts, assistants and intern. • Manage high complexity portfolio positioning with 30+ brands. • Define communication strategy for premium products portfolio, both online and offline. • 360° Communication campaign for clients of different clusters. • Media strategy and key performance index management. • Organize and execute fairs, symposiums, seminars, webinars, field days and other events focused on targeted audience of the segment. • Define marketing strategy with Global Branding team (Norway). • Develop medium and long-term branded content. ★ Diversity & Inclusion Agent - D&I Committee

Responsible for Employer Branding and Recruitment Marketing products, as well as managing the in-house agency and digital communication services. • Manage 06 professionals from Design and Digital Marketing teams + freelancers. • Implementing Recruitment Marketing strategy. • Development of short-term and mid-term branded content for Employer Branding. • Creative communication campaign for clients of multiple segments. • Elaborating digital media strategy and performance metrics follow-up. • Definition of business proposition together with commercial team and Key Accounts. • Accounts: Avon, Bradesco, Burger King, CCR, Facebook, Itaú, KPMG, Localiza, Nestlé, Santander, Scania, Unidas, Unilever, Vale, Whirlpool and others.

Responsible for premium products brand communication strategy, both online and offline. Handle TV, radio, print & digital campaigns, websites and social media. Manage relationship with ad agencies and several external suppliers for advertisement, media, collaterals and other materials/services. Marketing projects development with Mosaic's Global Communication team. Administrate budget of US$M for marketing purchases and communication tactics. Media planning, art direction and copywriting in conjunction with agencies.

Responsible for premium products brand communication execution and follow-up, both online and offline. Manage relationship with ad agencies and several external suppliers for advertisement, media, collaterals and other materials/services. Marketing projects development with Mosaic's NAM team. Media planning, art direction and copywriting in conjunction with agencies. Special Projects: • Crop Nutrition Brazil (Nutrição de Safras) • UniMosaic Program • Mosaic Conecta Social Network • Brand Development: Naming and Visual Identity for Excellen and Nitrum Awards and Recognitions - Top 3 Trainee Project

Managed relationship with Nokia Brazil during the transition to Zyme’s Data Channel system, interacting directly with Nokia’s Business Intelligence team from Brazil and Dallas, TX. Responsible for data analysis, tracking and enrichment for key accounts such as Lexmark, Xerox and Nokia.

Assisted Marketing Manager on planning, tracking and analyzing data from digital media campaign through assigned KPI’s. Developed branding strategies for social media. Supported Sales Team planning strategies and structuring sales promotion. Negotiation and media buying, both online and offline. Support in the organisation of internal and external events.

Advertising and Marketing Management

Final project - Essential Oil Extraction from Whole Grain (Peanuts & Flax Seed)