eduardo orusco

business development and client service director

About

Strong background in Marketing and Sales area. 16 years playing positions in companies related to digital entertainment, communication media groups and advertising agencies. 11 years’ acquired experience in Digital Marketing. Without forgetting my DNA offline (tv, radio and print) which gives me a global vision of the current advertising market, nationally and internationally. Results oriented, management skills, team coordination, strategy definition, planning and negotiation are skills that I possess. Combined passion for my work, energy, enthusiasm and initiative could contribute to make growth any company.

Country

spain

City

madrid

Industry

telecommunications

Skill

television, advertising, digital marketing, sem, new media, mobile marketing, strategic marketing, strategic planning, strategic leadership, online marketing, offline marketing, digital media, media planning, media buying, product marketing, product management, sales, financial statements, negotiation, team building, team leadership, team management, sales skills, financial knowledge, sales negotiation, online advertising, marketing strategy, marketing, business strategy, strategy, digital strategy, e commerce, mobile devices

Experience

business development and client service director

marzo

2016-3 - Present · 10 yrs 6 mos

business development and client service director

corporate advertising and media manager

zed

2008-1 - 2013-5 · 5 yrs 5 mos

* Advertising and media strategy design, execution and results responsible for the company advertising campaings. B2C and B2B Actions. * Defining strategies, drawing up budgets and advertising goals for the whole advertising and media company campaigns. * Using Digital Marketing and Offline media, depending on the strategy needs. Responsible for planning, buying, follow-up, analysis and results control of the company advertising and media campaigns. * Responsible of the co-ordination between the different company areas and departments of the group (IT; Marketing and Sales). * Responsible for co-ordination between Zed Advertising & Media dept., agencies and central media buying groups.

regional media manager

zed

2006-1 - 2008-1 · 2 yrs 1 mo

* Online and Offline media regional head. * Design and follow-up of the company's media strategies, results-oriented in respect of each of its products and brands, by different areas of geographic responsibility. * Responsible for planning, buying, follow-up, and the results of mass media campaigns related to the Group's different advertising actions aimed at the end-consumer. Online and offline media. * Responsible of the co-ordination between the different company areas and departments of the group (IT; Marketing and Sales). * Negotiating with national and international agencies and media companies (online and offline media)

sales account manager

atresmedia publicidad

2003-4 - 2006-12 · 3 yrs 9 mos

* Negotiation and media sales. Media: TV, Print, Radio & Cinema. Accounts: Procter & Gamble * Pascual * General Mills * Mercedes * Fiat * Majors: Walt disney, Warner, UIP, Universal Pictures, Manga Films, Columbia Tristar Pictures, 20TH Fox * Governmental accounts, Electronic Arts, Ubisoft.

senior media planner

antena 3

2001-3 - 2003-4 · 2 yrs 2 mos

* Campaing strategy definition, planning and optimization. * Planning, following up, optimizing and billing of TV, radio, press advertising campaigns. * Design of planning strategies for direct advertisers. * Supervising the goals achievement and agreed by the sales department with advertisers, advertising agencies and media buying groups.

digital marketing executive, digital transformation, mobile, iot, managing director

zed

2014-10 - 2017-7 · 2 yrs 10 mos

* Country Unit Director leading the company business operations for Spain and Portugal. * P&L responsible. Business Unit. * Company strategic plans definition and implementation. * Co-ordination with the different company areas and departments to implement and locally adapt the global marketing strategy. * Company New Digital services release: Digital Marketing, Mobile Financial Services, Technical Services to Telco carriers, and Digital Content across digital platforms * Marketing and Sales oriented. * Business Development. * Investments and Finance. * Management of strategic partnerships between companies.

corporate marketing manager

zed

2013-5 - 2014-10 · 1 yr 6 mos

* Strategic and Operational Marketing responsible of three in house Digital Marketing products. Products related to digital trends. Digital Marketing & Advertising, Big Data solutions, Mobile App Framework. * Strategic and Operative Marketing oriented. * Marketing Plans strategy definition, elaboration and execution. * Co-ordination with the different company areas and departments to elaborate the Marketing Plan. * New digital marketing trends research.