Eduardo Modelli

• Strategic leadership of Product Operations, connecting product, operations, and finance decisions to ensure operational efficiency, cost governance, and business growth, with direct interface with export and commercial teams. • Led a multidisciplinary team (3 professionals), coordinating planning, budgeting, performance analysis, and forecast cycles. • Acted as owner of export operations and strategy, supporting portfolio decisions, budget allocation, and market-level performance analysis. • Designed and implemented Product Ops processes integrating product, sales, operations, and finance. • Led a budget management project using Salesforce, increasing visibility, control, and decision-making efficiency. • Reduced export commercial budgets by 15%, generating significant cost savings and productivity gains. • Provided strategic support to leadership in prioritizing initiatives based on financial and operational impact.

• Led the strategic evolution of a B2B platform, focusing on growth, integrations, and ecosystem expansion at the intersection of product, technology, and commercial partners. • Led API integrations with major retail chains, scaling from 3 to 300 integrated partners within one year. • Designed onboarding, retention, and partner expansion processes with high adoption rates. • Acted as the main point of contact between product, technology, sales teams, and external partners, ensuring strategic alignment and execution. • Planned and executed 20+ trade marketing and loyalty campaigns, driving engagement and commercial performance. • Contributed directly to partner base growth and strengthening of the platform ecosystem.

• Worked on the design, validation, and execution of a last-mile logistics digital product, focusing on process innovation, operational efficiency, and user experience. • Supported the definition of the product’s scaling strategy. • Led the pilot of a last-mile delivery application, conducting discovery, testing, and solution validation. • Executed over 200 deliveries during the pilot, validating the operational model and product feasibility. • Defined and managed the initial product roadmap in partnership with technology and operations teams. • Structured the freight budgeting process, resulting in a 10% reduction in monthly costs.

• Led commercial operations and sales strategy for markets across the Americas, focusing on volume growth, profitability, and portfolio expansion. • Managed sales and commercial strategy for Canada, Mexico, the United States, and Peru. • Achieved a 25% increase in sales volume, reaching approximately 2,500 tons per month. • Led Led the launch of a new consumer goods product, achieving an average volume of 500 tons per month. • Worked with strategic accounts and public tenders, focusing on volume expansion and market competitiveness.

• Strategic analysis and management of international markets, supporting commercial, portfolio, and expansion decisions based on financial performance and competitiveness. • Analyzed commercial and financial performance for Peru, Cuba, and Canada, supporting pricing, volume, and product mix decisions. • Built market-specific commercial plans, assessing economic feasibility and growth potential • Provided analytical support for international negotiations, tenders, and new product launches. • Monitored profitability, margin, and competitiveness indicators by country. • Acted as interface between commercial, supply, and finance teams to align strategies.

• Worked as a Senior Financial Analyst focused on financial analysis and commercial performance, building the analytical foundation for strategic decision-making • Developed, monitored, and reported financial and commercial KPIs for senior leadership, including sales targets, productivity, profitability, and investments. • Analyzed results by market, product, and channel, supporting resource allocation and commercial prioritization decisions. • Supported budget and forecast cycles and performance tracking. • Translated financial data into actionable insights for commercial and operations teams. • Participated in projects to improve KPI governance and control.

Worked on innovation and digital product management initiatives, focusing on solutions to support the sales force, including the development of a sales application that improved commercial efficiency and was adopted by over 1,000 consultants.