Eduardo Goncalves

Responsible for Sales, SaaS Go to Market, managing customer and partner relationship, trust and loyalty. Delivering Genesys vision on Experience as a Service on Brazil market as a way to companies to differentiate themselves creating trust and loyalty throught empathy leveraging the power of technology and data.

Responsible for Brazil Go to Market and country P&L, leading Aruba growth into Brazilian Market. I learned a lot during this time on how to lead by example, work on a Go To Market strategy balancing between Commitment values and pillars and adapting / changes. It also gave me a great Financial background. During my Aruba time I became Miller Heiman Strategic Selling instructor certified, a Sales training that teaches you the strategy and tactics to increase your win rate on Complex Deals

My first experience as a Manager, I starting leading a group of 3 Sales Reps attacking the SMB space for HPN (HP networking division). I was responsible for the non named accounts with a indirect sales approach. I learned a lot on how to forecasting for a segment, planning for growth (working with scenarios BMW) and how to make the team successful.

This was my first role as a Account Executive, responsible to leverage HP ES (former EDS) relationship into Enterprise accounts to position HPN networking products. I learned a lot during this time to became more flexible, trade off, and to negotiate both internally (into HP silos) and externally (with customers and partner).

PreSales responsible for Public Sector market in Sao Paulo and South of Brazil. Managing both customer and Partner technical relationship, working as a Trust Advisor in order to diagnose pain and/or generate impact trough technology. I learned a lot during my Cisco time on Public Sector dynamics, sales cycles, security and physical security products / value proposition.

Responsible for the South of Brazil territory, managing customer and partner technical relationship. I leaned a lot on South territory customers and partners. During my 3COM time, I became a CISSP (ISC2 Org) and PMP (PMI) certified.

I worked for different areas in Telefonica empresas during my time there. I started as a Engineer intern working for Service Engineer where we develop new services (from the technical aspect). On my intern period I learned a lot and became CCNA, CCDA and CCNP. After that I was a engineer on the Post Sales area, responsible to implement complex VoIP, ToIP, MPLS and Security Projects. On this time I leaned a lot on implementation, risk management and project management.

This course provides tools and frameworks for developing a competitive business strategy. Learn how to maximize your strategic advantage and create industry disruption with an integrated, sustainable business model. Expand your ability to analyze market and cost dynamics. Gain insights into the financial profiles of different business models. Teaches the frameworks of a Business Model and Operation model providing the knowledge to make the right questions about a business. Trying to find the pattern, leverages and vulnerability of each model.

MBA Gestão Empresarial

Pós Gradução em Administração

Formação em Engenharia Elétrica com ênfase em Telecom