Eduardo Fernandez Capel

Managing Director

About

Strong international experience in marketing and sales management, covering over 40 countries in Americas (from Canada to Argentina), Benelux and German-speaking countries, UK, Korea, Iran, etc. working on identifying potential customers, their needs and developing the product and marketing strategy accordingly. Responsible for strategic marketing planning as well as for its execution, especially remarkable are the more than 30 international fairs in which I led the company participation. Brand image building as a result of the marketing actions carried out. Specialization: International Marketing; Strategic Marketing & Communication, Languages, Creativity.

Country

City

Panama

Industry

Building Materials

Skill

Educación musical, Spanish, German, English, Italian, Portuguese, Catalan, Marketing, Plan de marketing, Estrategia de mercadotecnia, Plan de negocio, Desarrollo de productos, Español, Inglés, Negociación, Estrategia, Mercadotecnia, Ventas, Estrategia empresarial, Business Strategy

Experience

Managing Director

Finsa Latinoamerica S.A.

2018-11 - Present · 7 yrs 11 mos

Panamá

Sales Director

Finsa UK Ltd

2014-9 - 2018-10 · 4 yrs 2 mos

Merseyside, Reino Unido

Leading the sales team to achieve sales targets, with an annual turnover of + 30 Mio. Euros. Defining the commercial strategy to increase profitability and strengthen the company's position in the market.

Marketing & Business Development Manager

FINSA UK Ltd.

2013-2 - 2014-9 · 1 yr 8 mos

Merseyside, Reino Unido

Planning and execution of the company's marketing plan. Sales manager in UK market.

Sales Area & Marketing Manager

Decotec Printing S.A.

2003-5 - 2013-2 · 9 yrs 10 mos

Barcelona y alrededores, España

In charge of the Marketing Dept. focusing on international B2B marketing. Trade fairs, advertising, e-mailing, PPRR, webdesign, etc. At the same time responsible for sales in US & Canada, Argentina, Brazil, Chile, Germany, Belgium, Austria, Switzerland, UK & Ireland, Norway. The main achievements were the company entering into new markets such as Argentina, Brazil, Colombia, Germany, Austria, Belgium, Iran and the overall improvement in the company image as a result of marketing activities.

Jefe de Marketing y Exportaciones

Faplac SA

1997-3 - 2003-4 · 6 yrs 2 mos

Buenos Aires, Argentina

Responsible for all marketing activities, planning, budgeting, execution and follow up. On the other hand, I was responsible for sales to non-neighboring countries. The major achievement was to open new markets for the company, such as USA, South Africa, China, Korea, Spain. This was a key issue as the market was down with the 2001 crisis, and Faplac had a new state-of-the-art particleboard plant, which capacity was higher than the total consumption of this product in Argentina. So exporting was the way to keep the plant up and running at full capacity, even when the country was suffering the worst of crisis. Responible for participation at international trade shows in Argentina, Brazil, USA, Germany. Improvement in company image through advertising and press campaign, achieving an international projection of the company. Strengths: creativity, organization, teamwork.

Product Manager

Borden Chemical S.A.

1996-1 - 1996-12 · 1 yr

Analista de Marketing

Fiplasto S.A.

1995-1 - 1995-12 · 1 yr

Industria de tableros de madera

Redactor creativo

S. Sarmiento S.A.

1992-1 - 1993-1 · 1 yr 1 mo

• Planificación y ejecución del plan de marketing de la compañía y desarrollo de nuevos productos Mayores logros: • Apertura de mercados EEUU, Venezuela, España, Sudáfrica, Taiwan, China, Corea • Aporte de mercados externos para tener la planta industrial al 100% en la peor crisis de la Argentina • Promotor del cambio cultural en la organización para atender mercados externos