Eduardo Cavalheiro Komoda

- Portfolio Management: Managed the Linen Care portfolio (irons, garment steamers, and washing machines) for the Arno brand. - New Category Planning and Launch: Planned and launched new categories in Brazil, including Home Cleaning (vacuum cleaners). - P&L Control: Monitored the Profit and Loss (P&L) statements for managed categories. - Product Marketing Coordination: Coordinated product marketing processes, including product lifecycle management, line-up definition, phase-in/phase-out, and new product launches. - Go-To-Market Strategy: Developed and implemented the go-to-market strategy for the category. - Market Mapping and Competitive Analysis: Conducted market mapping, competitive analysis, and data analysis (GfK) to monitor trends and identify opportunities for the brand. - S&OP Cycle Participation: Participated in the Sales and Operations Planning (S&OP) cycle, defining volume forecasts for the category. - Development of POS Materials: Created POS materials, e-commerce assets, and communication materials. - Point of Sale Execution: Worked with Trade Marketing and Sales to ensure effective execution at the point of sale (POS). - Communication Campaign Development: Developed communication campaigns for the managed categories. Key Achievements: Successfully managed the Linen Care portfolio, driving growth, margin improvement and enhancing market presence. Effectively planned and launched new products, expanding the brand’s offerings in the Brazilian market. Led successful communication campaigns and developed impactful POS materials, boosting brand engagement and sales.

- Consumer and Shopper Research: Managed consumer and shopper research projects to gather valuable insights. - Data Vendor Management: Oversaw data vendors and implemented data sharing tools to enhance accessibility and utility of information. - Cross-functional Support: Provided analytical support to Category Marketing, Innovation, Trade Marketing, and Sales teams. - Data Analysis and Actionable Insights: Analyzed data and information, recommending actions to boost brand and category performance. - Product Performance Analysis: Assessed product performance and provided recommendations for brand portfolio optimization. - Innovation Projects: Participated in innovation projects and monitored the performance of new product launches. Key Achievements: Successfully managed comprehensive consumer and shopper research projects, delivering insights that drove strategic decisions. Provided actionable recommendations that enhanced brand and category performance, contributing to overall business growth. Supported successful innovation projects, ensuring new product launches met performance targets.

- Brand Relaunch: Led the relaunch of the Ziploc brand in a test market, developing Go-To-Market strategies and launch plans, followed by a national expansion plan the subsequent year. - Point of Sale (POS) Activation Strategy: Defined POS activation strategies, including the development of physical and virtual POS materials. - Tactical Activation Plans: Created and executed tactical activation plans for the brand in both physical and virtual stores, including the "Back To School" campaign. - Budget Management: Managed the brand's investment budget, ensuring efficient allocation and utilization of resources. - Volume Forecasting: Developed volume forecasts for the brand, aligning production and sales expectations. - P&L Monitoring: Monitored the brand's Profit and Loss (P&L) statements, ensuring financial targets were met. Key Achievements: Successfully relaunched Ziploc in a test market and executed a national expansion, significantly increasing brand visibility and market share. Implemented effective POS activation strategies, enhancing brand presence and consumer engagement in both physical and virtual environments.

- Category Management: Managed cleaning products, body repellents, and pet care categories for global accounts (Grupo Pão de Açúcar, Grupo BIG, and Sam’s), regional clients (Muffato, CSD, Condor, Angeloni, Pague Menos, São Vicente, and Nordestão), and the pharmaceutical channel (DPSP and Farma Pague Menos). - Performance Analysis: Conducted brand and category performance analyses, focusing on action plans and results to drive category growth and increase market share. - Commercial Support: Assisted the sales team in developing Joint Business Plans (JBP) and monitored key performance indicators and targets. - E-commerce Insights: Built knowledge on performance and opportunities in the e-commerce channel, generating insights and action plans for brands to drive category growth and market share. Key Achievements: Achieved double-digit growth in managed categories, outperforming the market. Secured first place in the Advantage survey for Category Development among serviced clients. Received the “Best Category Management Supplier” recognition at the Tito Muffato Awards.

- Strategic Development: Constructed strategies based on shopper behavior insights to develop categories and brands. - Audit Methodology Development: Developed store audit methodologies, conducted field team training, and analyzed audit results. - Point of Sale (POS) Strategy: Created strategies for POS materials and in-store activations. - Assortment and Display Methodologies: Developed methodologies for assortment definition by channel and rationale for product display. - Client Management: Supported clients including BRF (frozen foods, spreads, and cold cuts categories), Reckitt Benckiser (cleaning products, insect protection, OTC medications, sexual wellness, and personal care categories), 3corações (coffee, chocolate drinks, and refreshments categories), Hasbro (toys category), Cacau Show (chocolates category), and Red Bull (energy drinks category). - Team Leadership.

- Strategy Development: Developed strategies based on shopper behavior insights to enhance category and brand growth. - Category Management: Managed categories for both key accounts and regional retailers, as well as the pharmaceutical channel. - Performance Analysis: Conducted category performance analyses and created scorecards. - Material Development: Prepared theoretical materials, training programs, perfect store programs, and execution guides. - Client Management: Supported clients including L’Oréal (hair dye category), Coca-Cola Leão (tea and powdered beverage categories), Sanofi (OTC medications), Verde Campo (yogurts and lactose-free products categories), 3corações (coffee category), Nestlé (nutritional supplements, powdered milk, broths and seasonings, infant nutrition, and cereals categories), and Johnson & Johnson (moisturizing creams category).

- Category Management: Managed category performance for all Walmart and Sam’s Club stores, conducting analyses and presentations. Responsible for assortment review and recommending space and display strategies by format and region. - Sales Team Support: Assisted the sales team during product launches by recommending product listings by cluster and format, aligning with the company’s key success factors (KSFs), and advising on product display. - Content Creation and Planogram Development: Developed content and planograms for the company's Display Guide. - Portfolio Distribution Analysis: Analyzed the distribution of the company's portfolio across key accounts, including Walmart, Carrefour, and Grupo Pão de Açúcar. Key Achievements: Secured the top category captaincy at Walmart. Achieved first place in the TAS Category Development Survey.

- Client Acquisition Coordination: Led the client acquisition process by scheduling visits to potential clients and creating a comprehensive contact database for the company. - Customer Relationship Management (CRM): Maintained relationships with former clients through frequent communication, invitations to events, and distribution of marketing emails and promotional gifts. - Content Creation and Website Management: Produced articles and regularly updated the company's website.