Eduardo Campanella

As a passionate brand marketer turned corporate entrepreneur, I believe curiosity is the key to unlocking business performance and creativity. Coupled with sharp data insights, curiosity helps businesses create winning brands that intersect consumer behaviour with science-driven innovation. This approach plays to our Bright Future strategy of unmissable superiority, great value, and sustainability with consumers at the heart. I also believe that taking a people-first approach is essential to building a successful consumer business. Only diverse and inclusive teams can effectively meet the needs of the billions of people we serve each and every day.