Eduardo A.
CEO @ Trouw Nutrition
About
I lead large, science-based organizations through transformation by creating clarity, focus, and disciplined execution. My core strength is designing operating models that convert innovation into EBITDA, simplify complexity, and improve predictability—imperatives for global animal health and nutrition companies navigating competitive, regulatory, and market pressure. I build organizations that move faster and deliver consistently by aligning strategy, governance, and culture around a few high-value priorities. This includes reshaping portfolios, strengthening R&D-to-market pathways, and accelerating growth in key regions such as China, India, and Southeast Asia. With deep experience across the U.S., Europe, China, and Brazil, I bring a pragmatic, global leadership approach that elevates decision quality, accelerates capability-building, and unlocks long-term enterprise value. My focus is on building resilient, high-performing companies that innovate decisively and execute even faster.
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Netherlands
Food Production
Start-ups, New Business Development, International Business, Entrepreneurship, Business Strategy, Strategy, Pharmaceutical Industry, Business Planning, Product Marketing, Strategic Planning, Product Development, Marketing, Change Management, Brand Development, Market Analysis, Program Management, Business Intelligence, Product Launch, Biotechnology, Forecasting
Experience

Vice President Innovation
Basel, Switzerland
Increased portfolio value by 2.5x by: expansion of tech scouting activities; establishment of a strong leadership team with focus on execution; increased quality portfolio reviews and governance Accelerated innovation by building enabling capabilities around Microbiome, data sciences, in vitro. Nurtured breakthrough external partnerships and collaborations that also increased our internal scientific expertise. Main focus on host/ microbiome, in silico, data sciences, discovery AI, sustainability solutions, health, nutrition, precision Lead a team of >200 scientists with 4 research centers in 4 countries.

Sr Director, Global Marketing & Strategy
Greenfield, Indiana
Create a vision around a strong and relevant marketing team. Oversaw a team of 120 marketers worldwide, across 4 hubs - from strategy to execution. Drove global campaigns execution for core products; accelerated new products launches. Partnered with R&D and key functional areas to speed up innovation. Worked in partnership with Business Development for key M&A and Technology Acquisitions activities.

Country Director - China, Taiwan and Hong Kong
Shanghai City, China
General Manager for China, Taiwan and Hong Kong. Delivered sales plan for the year amid tremendous industry turmoil (Bird flu, pork prices deterioration, antibiotics crisis). Identified growth opportunities for specific product lines with a re-launch. Re-designed country vision with a new strategic plan focusing on sales force capabilities and focus on large accounts.

Director - Global Portfolio & New Products Planning
Greenfield, Indiana
Responsible for: 1) business evaluations of new technologies 2) analysis of aggregate view of R&D portfolio 3) provide trade off scenarios on projects x R&D budget 4) drive corporate strategy innovation execution

Product Brand Director - USA
Greenfield, Indiana
Responsibility over poultry and swine product lines •Realigned business units game plan towards seasonal campaigns, streamlining resources and improving business discipline • Achieved sales forecast, with 5% and 10% top line sales growth for each business unit under his responsibility (US$ 200MM/year revenue poultry and swine products). •Developed business model to augment sales in a non-face-to face environment (tier 3 customers)

Sr. Marketing Manager (Chief Marketing Officer )
São Paulo Area, Brazil
Head of Marketing Department in the Animal Health Division, managing 3 different business units (poultry, swine and cattle). Major responsibilities: develop and implement strategic plans. Generate demand thru product campaigns. Brand development. Manage alliances. Budget management. People development

Business Unit Manager
São Paulo Area, Brazil
Major Responsibilities: supervise a sales, marketing and technical BU organization of 35 people, including agent-based distribution system. Responsible for the P&L of the business unit. Define and implement strategies for the Cattle Business Unit. Accomplish target in sales, profitability and market share. New Product launchings. Create Promotional Campaigns. Create and implement annual business plan. Hire and develop people. Distribution strategies; sales productivity. Product positioning. Implement Alliances with BI and Virbac ( distribution agreements ).

Management and Supervisory roles
São Paulo Area, Brazil
Working at Schering-Plough at that time (acquired by Merck), had multiple roles as Vaccine Production Supervisor (Manufacturing), Technical Support Coordinator (Regulatory and Tech support), Technical Promoters (Supporting Sales Team) and Product Manager (Marketing). Had an opportunity to learn multiple functional areas, from production to commercialization.

Trainee
Rhone-Poulenc Rorer (Rhodia Merieux)
Campinas Area, Brazil
Trainee position with Chemical/ Lifesciences French group Rhone-Poulenc (Rhone-Merieux division). Worked at vaccines manufacturing production and later moved to field technical support.
Education
Eduardo A.'s Contact Information
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