edward patience

* An Information Technology and Services Start-up SaaS e-commerce solution (B2B2C) for Practitioner based firms (Optometrists and Veterinarians). * Designed, built and executed an outbound email customer communication program that drove transaction growth by 300% and grew market penetration by 150%. * Gave twice monthly online sales presentations and demonstrations. * Built an in-house marketing agency that, on average, grew individual customer revenue by 200%. * Initiated and managed all lead generation campaigns (webinars, article placements, etc. ) that doubled the sales pipeline.

* A Healthcare Information Technology and Services company that developed and sold a suite of patient bedside applications. * Managed IT, Logistics (Purchasing, Warehousing, Shipping). * Implemented Salesforce in Filed Service department, eliminating paper processes and doubling Planner productivity. * Selected and implemented NetSuite in less than six months. Reduced inventory from $2.5M to $400K, reduced month-end process from months to days. * Selected and implemented a new email solution (Google Enterprise) replacing Microsoft Exchange. Implemented in 2 months and produced a 500% ROI with a one-month payback. * Developed and executed on a transition plan for IT to move all applications to the Cloud. Eliminated the internal datacenter and migrated all applications to Rackspace. Reduced IT costs by over $100,000 per month in IT costs. * Managed a staff of 8.

* A Healthcare Information Technology and Services company that developed and sold a suite of patient bedside applications. * Grew sales pipeline from $10 million to $65 million dollars in two years. * Quintupled website traffic and placed website ahead of all competitors in under 4 months. * Developed and deployed a library set of collateral, including, demonstration tools, new website, competitive database, product wiki, and coherent pricing models. Over 150 documents under version control. * Transitioned sales from a product-centric sales model to a consultative sales model, doubling win rate and shorting the sales cycle by an average of four months. * Conducted monthly "lunch and learn" webinars that grew monthly content license fees by 30% and improved customer satisfaction.

* Developed marketing strategy that drove “messaging” and brand identity for four startup brands – three local, one national * Designed, implemented and operated a six-figure Google AdWord/Bing Ads campaign that drove 80% of business revenue. * Implemented Salesforce to automate sales/service functions, reducing hiring demands by 20%. * Implemented SharpSpring (marketing automation platform) to drive prospect communication with regular monthly campaigns and drip marketing programs. * Developed many creative content marketing, brochure, and print marketing pieces. * Developed numerous brand specific websites with WordPress that ranked within the top four of SERP in the targeted markets. * Developed numerous e-commerce sites (eBay, Shopify) driving incremental business revenue * Setup and managed local search presence in over 50 platforms, including Facebook and Yelp. * Managed and mentored staff.

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