Edouard Leret

Pioneered marketing campaign designed to target potential investors using the web series as the focus in order to raise funds for the launch of the Meeker and Newton Boutique Production Company. • Lead the production of the web series including talent sourcing, scheduling, budget management, and coordinating daily operations. • Developed the social media presence of the series in multiple platforms after conducting a thorough market analysis identifying key target segments. • Currently leading the team of film-makers and financiers through post-production. Series premiere set for August, 2017.

Managed the event planning division for the company during their most important events of the season including the Spring/Summer Collection Fashion Shows. Designed the marketing campaign using web based advertisements and social media tools to promote the seasonal collections in 11 Latin-American markets. Spearheaded the creation of a partnership between EPK and the Children’s Orthopedic Hospital of Caracas to raise charitable funds through a fashion show, ultimately enhancing the brand’s image and raising awareness to the Non-Profit’s cause.

Aided in the creation of the online platform EPKWEB.COM, developed to promote the brand and sell merchandise throughout Latin America. Working directly with the technology vendor to ensure user-friendliness. • Conducted quality assurance on the front end of the platform to provide feedback on customer experience. Organized focus groups and monitored beta launches to prepare regional deployment. • Supervised the logistics for a photoshoot set throughout Manhattan. Contacted equipment providers, and coordinated responsibilities throughout parties involved.

Participated in the selection and evaluation of potential suppliers of raw materials, visiting clothing manufacturers throughout China to compare cost structure breakdowns and present to leadership on a weekly basis. Assisted the Negotiations Team by providing data, and conducting research on both clients and competitors for the purchase and sale of both raw materials and finished goods.