Edouard B.

• Develop and execute the company’s overall strategy, ensuring alignment with corporate mission, scientific goals, and market opportunities. • Analyze market trends, competitor activities, and regulatory landscapes to identify growth opportunities and potential threats, translating insights into actionable strategies. • Lead strategic planning processes, including the evaluation and prioritization of new business initiatives, partnerships and licensing opportunities. • Drive cross-functional collaboration among R&D, business development and regulatory teams to ensure strategic initiatives are effectively implemented. • Monitor the progress of strategic projects, making necessary adjustments and reporting on performance to the CEO and senior leadership. • Foster a culture of innovation by identifying and supporting new scientific and business opportunities, including disruptive technologies and novel therapeutic areas. • Ensure the company’s strategy is adaptable to the rapidly evolving biotech landscape, balancing short-term performance with long-term vision

Main Challenge : Establish and Develop a pharmaceutical company in a strategic region I have built the entire organization in France & BeneLux from scratch; recruiting, leading and developing the local management committee composed by 5 heads of; being accountable for delivering the P&L with strong operational focus on Finance, Market access, Sales, Marketing, HR and Distribution. Key Achievements : • Plan and Set up from scratch in record time (6 months) the Commercial Affiliate • Drive Affiliate Sales : From 0 to 40m€ in 2022 • Speed up Products Launches : From 0 to 16 products commercialized in 2022 • Embark and Develop People : From 0 to 30+ FTEs recruited, trained and mentored

Main Challenge : Transform and Revitalize a sleeping brand and make it global. I have led the Global Commercial and Marketing Strategy for the gastroenterology Franchise (95% of Tillotts global revenue) by creating a new brand image, identifying new source of business, defining geographic expansion. Key Achievements : • Co-Create and Embark ALL Internal Leaders on Sales & Marketing Strategies and Initiatives • Energize Franchise Brands with new Positioning, USP, Visual & Claim • Drive Global Sales in a highly competitive and flat market : From 150 to 230m€ • Engage 10+ International Scientific experts through the creation of a “Tillotts Academy” • Initiate and roll out an annual brand barometer in 10+ countries.

Main Challenge : Launch a blockbuster in cardiology I have developed and driven the local marketing strategy and plan for a Rx product launch in cardiology, rolling out and piloting the local marketing and medical initiatives through innovative programs (Disease awareness campaign, CME programs, Congress, Promotional Booth, digital marketing campaigns, brand stories). Key Achievements : • Commercial launch of the most strategic product’s launch of AstraZeneca • Create the first x-functional teams at AZ France (5 CoreTeams and 8 TaskForces) • Deliver promotional campaigns for 500 Hospital and Retail Reps. • Identification,implementation and regular monitoring of local metrics (Sales, KPIs and KEIs).