Edmundo Romo

Business Development is my main assignment in México. Avure manufactures HPP Systems for the food and beverage industries. The HPP precess provides Freshness, Nutrition, Preservatives free which consumers look for.

Main responsibilities include sales and account management roles for all Coesia brands on the Beverage, Dairy and Confectionery markets. At the same time support the other sales managers in México covering Food and Pharma and Cosmetics markets where R.A Jones brands are involved. At the same time, supporting Coesia South America sales team, where R.A Jones brands are part of their project.

Area Sales Manager for the Latin America Region. Sales of packaging and filling machinery for different markets. Main markets are beverage, powdered drink mix, dairy, food, industrial and consumer products.

International sales with a portion of technical focus. The core business was In-Mold Labels rotogravure printed. With my background in production, the main focus was to be able to help the customers to determine which technology was best for their product based on volumes, budget and market needs. Other reason was to be the front line in case of technical support was required. When joined Multi-Color the Region Sales were around $800,000 USD and thru the years my territory reached $12,000,000 USD thru sales growth and technologies that were added to the portfolio when MCC acquired companies with new technologies like UV Offset and Flexo graphic for In-Mold Labels and Pressure Sensitive Labels. Then, Shrink Sleeve Labels and Heat transfer Labels became part of our portfolio.

Sales manager in the Mexico City area until July 1998 then moved to Monterrey in charge of the Sales Logistics, looking to balance work load and orders entered into the system in order to increase delivery efficiency and accuracy in committed dates.