Edmund Geredran

Strategic Analytics: Independently spearheaded a 2-year commercial performance audit (Jan 2024–Dec 2025), reconciling SKU-level data from Shiji backend to architect data-driven growth plans and inventory optimization strategies for senior leadership. Revenue Leadership: Consistently delivered up to RM4,000 in personal daily sales while managing peak outlet performances of RM30,000 per day through consultative engagement in a high-traffic luxury environment. Operational Optimization: Transformed real-time customer insights into actionable upselling frameworks and visualized merchandising strategies to ensure 100% compliance with premium global brand standards. Performance Management: Managed high-stakes daily operations, including staff scheduling and KPI reporting, ensuring high-footfall efficiency and elite-level service recovery.

Cost Efficiency: Managed a SGD 100K annual budget, achieving 20% YoY cost savings through strategic vendor negotiation and scheduling optimization. Operational Precision: Maintained master tracking for 1,000+ assets with 100% audit readiness, successfully supporting 3 major external audits (SGS, GMED). Vendor Partnerships: Built and sustained long-term relationships with 5 major vendors to ensure service continuity and commercial cost control.

Leadership & Coaching: Trained and mentored 10 technicians across 2 product lines to ensure independent execution and operational uptime. Quality Excellence: Achieved "Zero Problem Records" (PR) by performing diligent quality checks and real-time root cause investigations to meet first-pass yield (FPY) targets.

Strategic Efficiency: Championed 3 site-wide Continuous Improvement (CI) initiatives adopted by management to enhance production workflows and site safety. Zero-Defect Performance: Maintained a record of zero minor/major deviations and zero Data Integrity (DI) issues through strict adherence to ALCOA and cGMP standards. High-Stakes Autonomy: Independently managed two complex process trains, consistently hitting individual performance targets while identifying and mitigating 10 potential safety/quality risks via ZAP and ZIP programs.

Training Leadership: Spearheaded on-the-job training for new technicians, ensuring rapid onboarding and 100% compliance with strict cGMP and organizational safety standards. Compliance Rigor: Upheld elite data integrity standards (ALCOA principles) while managing critical process parameters for high-value batch production cycles. Operational Excellence: Championed 5S principles and GEMBA walks to optimize production floor efficiency, equipment readiness, and site safety.

• Delivered 15% sales growth through relationship-based selling to home owners, architects, developers and contractors. • Managed RM100K+ annual accounts, expanding repeat business by 5%. • Built trust with professional clients by aligning product solutions with project timelines and budgets.

• Launched loyalty initiatives delivering 20% membership growth via merchant partnerships via the Platinum Club, mall's customer loyalty program • Managed RM30K marketing budgets and coordinated multi-stakeholder promotional campaigns. • Acted as liaison between tenants, marketing teams, and management. • Coordinated with event management companies to organizer internal events to increase mall's footfall