Edmond Atta

Business Development Leader - EMEA, NORAM and APAC @ Gravitee

About

I find immense joy in building connections that create real impact. Over the years, I’ve had the opportunity to work with some fantastic teams across various regions including the UK, EMEA, and APAC at companies like Tipalti, Clari, and Cybereason. Each role has been a stepping stone where I not only met but often exceeded targets—like when I hit an impressive 135% of my quota during my time at Clari! For me, generating robust pipelines is more than just a task; it’s about opening doors for both clients and my team. At Tipalti as the Sales Development Leader, I embraced the challenge of driving our sales efforts forward. In just ten months here, I’ve led our team to achieve a remarkable 30% increase in qualified leads through strategic outreach and collaboration. It’s rewarding to see how teamwork can transform potential into success. Before Tipalti, I had the privilege of leading the sales development team for EMEA at Clari where we implemented a solid sales strategy that emphasized pipeline development. This experience taught me how vital it is to align team goals with individual strengths—something I carry into every project I tackle. During my time at Cybereason as Head of Sales Development for EMEA and APAC, we achieved an incredible 50% increase in qualified leads within just nine months! This was made possible through targeted outreach strategies combined with effective training initiatives for our team members. Outside of work, I’m passionate about fostering relationships that last beyond business transactions. Whether it’s mentoring new talent or collaborating on community projects, I believe that every connection has the potential to create something meaningful. If you’re interested in discussing sales strategies or exploring collaboration opportunities in demand generation or pipeline management, feel free to reach out via email! Skills: - Sales Development - Pipeline Management - Demand Generation - Team Leadership - Revenue Growth - Strategic Outreach

Country

United Kingdom

City

London

Industry

Information Technology & Services

Skill

New Business Generation, Cybersecurity, New Business Opportunities, Hunter, Coaching, Artificial Intelligence (AI), Optimising, Communication, Business, Process Enhancement, Lead Qualification, Performance Appraisal, Key Performance Indicators, Inbound Lead Generation, Attitude Change, Coaching & Mentoring, Teamwork, Cold Calling, Building Performance, Online Advertising

Experience

Business Development Leader - EMEA, NORAM and APAC

Gravitee

2026-3 - Present · 7 mos

London Area, United Kingdom

global sdr leader

Sales Development Leader | Pipeline Management, Team Leadership, and Revenue Growth

Tipalti

2024-1 - 2025-10 · 1 yr 10 mos

Greater London, England, United Kingdom

As the Sales Development Leader at Tipalti, I have embraced the challenge of driving our sales efforts forward. In just ten months, I've led our team to achieve a remarkable 30% increase in qualified leads through strategic outreach initiatives. Implementing a robust pipeline management system has been pivotal.

Sales Leader Development EMEA | Sales Strategy, Pipeline Development, and Team Leadership

Clari

2022-1 - 2023-12 · 2 yrs

London, England, United Kingdom

In the role of Head of Sales Development for EMEA at Clari, I had the incredible opportunity to lead a talented team focused on driving growth across diverse markets. By implementing a robust sales strategy that emphasized pipeline development and effective team leadership, we achieved remarkable results. Within my first year, we increased qualified leads by 20%, which significantly contributed to our overall success. Collaboration was key; working closely with marketing allowed us to refine our messaging and enhance customer engagement. Establishing clear KPIs for our team not only improved accountability but also resulted in a 30% increase in productivity. The experience was both challenging and rewarding as it showcased how strategic initiatives can yield substantial revenue growth.

Head of Sales Development EMEA and APAC

Cybereason, A LevelBlue Company

2020-2 - 2022-1 · 2 yrs

Spearheaded the sales development team at Cybereason, achieving a 50% increase in qualified leads within the first six months through targeted outreach strategies and effective team training initiatives. * Developed and implemented a comprehensive pipeline management system that streamlined lead tracking processes, resulting in a 25% reduction in lead response time across the team. * Fostered an environment of collaboration and accountability within the sales team, leading to a consistent overachievement of quarterly targets by an average of 40% during tenure.

Business Development Southern EMEA

Sprinklr

2018-10 - 2020-3 · 1 yr 6 mos

London, United Kingdom

Business Development WEMEA

Tufin

2016-8 - 2018-10 · 2 yrs 3 mos

London, United Kingdom

Territory Account Manager SEMEA

Global Legal Group

2014-1 - 2017-5 · 3 yrs 5 mos

I exceeded my target every year (Y1: 120%; Y2: 135%)  Full sale cycle from finding leads to closing Researching, qualifying and cold calling partners at top tier law firms in order to open, negotiate and close deals. Maintaining and developing relationships with existing and new clients to increase portfolio revenues. Weekly sales reporting and pipeline forecasting with ongoing CRM management. Managed renewal, up sell and cross sell  Up-sell and cross sell to existing customer  Developed new business development strategies for new market penetration  Cold calling  Demonstrated products in face to face meetings