Edith TSANG

- Key team member of brand revamp campaign since 2020 - Key programs executed include revamp of tailoring and personalisation programs for core Craft line, relaunch of Home Fragrances Collection and lead content creation and event collaboration - Drive successful global launch of Chic line through extensive KOL and celebrity exposure - Hosted over 25 recruitment and retention events with ROI exceeded plan - Develop solid CSR campaigns to promote new seasonal collections with positive performance

- Implemented global sales and marketing strategy at regional level including opening department store pop-ups/co-brand exhibitions across Greater China and Singapore region with positive performance - Trained retail and wholesale partners on products, VM, packaging and repair on quarterly basis - Manage regional marketing expenses, seek for optimum ROI - Expanded wholesale network for key lifestyle collections including home fragrance and lightings

- US luxury furniture brand for the White House and Oscar - Lead and managed HK & SZ team and achieved sales target of over HKD 20M/ year - Conducted 400+ brand presentations nationally yearly - Promoted brand through extensive reach out and storytelling with key interior design firms and land developers

- Served clients: Retail: ParknShop, IKEA, OSIM, KOHLER, Lagostina F&B: Vitasoy, Pocari Sweat, SOYJOY, GREAT Food Hall, Hutchison Hain Organics Luxury: BMW, MINI, 3D-GOLD - Organise PR events - Extend media coverage to different media partners - Identify key promotion partners for brand joint promotions - Handle corporate crisis and media complaints