Edison Thai

• Directed cross-channel strategies & performance projections for e-commerce brands $5M-$500M in valuation resulting in 1.5x-2x YoY growth for various Mondelez International (NASDAQ:MDLZ) ventures. • Managed a team of 5 responsible for $700k+ ad spend/month across paid social, SEM, CRO, email, and other performance-driven digital mediums. • Lead various cross-training programs & developed best-practice growth frameworks (SEM, Email) to refine marketing departmental skills. • Worked directly with leadership executives to acquire, retain, and grow client portfolio (275%+) in emerging agency services. • Assisted Director of Marketing in key architectural restructures to establish strong agency swim lanes and streamline inter-department processes (Marketing, Design, Admin, Recruitment).

• Spearheaded holistic production and execution of large-scale campaigns on various channels: Facebook, Snapchat, Tik Tok, Google, Bing, Gemini, Email, Instacart. • Grew multiple subscriber lists (50k-350k) through numerous acquisition tactics, resulting in massive list growths upward of 80%. • Efficiently scaled a client from $40k ad spend/month to $250k/month, driving increased topline revenue and exceeding KPIs. • Built and automated various dashboards to improve internal reporting processes and boost work efficiency within agency.

• Managed various channels for a leading better-for-you CPG brand, contributing to the double digit growth YoY ($70M) and driving company acquisition by Mondelez International (NASDAQ:MDLZ). • Main SEM / Retention Marketer for clients in various industries (Education, Food & Beverage, Cosmetic) Execution arm for full-funnel media plans within the paid ad ecosystem.

• Tracked, analyzed, and optimized various channel campaigns to deliver weekly/monthly reports. • Solidified ad structure strategies and various quality assurance processes for team members.