Edie Berntson

• Built and scaled the sales enablement function from the ground up, delivering onboarding, certifications, playbooks, and CRM integration that supported revenue growth across corporate, education, and healthcare markets. • Architected enterprise-wide GTM enablement strategy supporting 50+ revenue professionals, aligning Sales, Marketing, BI, and Operations to drive execution consistency and measurable performance gains. • Reduced ramp time and accelerated early productivity by hiring and onboarding 50+ revenue team members through structured, milestone-driven programs with embedded coaching and accountability. • Operationalized a standardized Sales Journey within SugarCRM, strengthening forecasting accuracy, pipeline discipline, and deal execution across a complex, multi-category sales motion. • Transformed reporting infrastructure through consolidated CRM and Power BI dashboards, increasing visibility into adoption, pipeline health, rep performance, and campaign ROI. • Elevated value-based selling through persona-driven messaging frameworks and executive-ready pitch narratives, improving win rates. • Partnered cross-functionally to convert product launches and merchandising strategy into executable field enablement programs that drove immediate market impact. • Secured 220+ institutional partnerships through targeted education and strategic GTM alignment.

Lead and coach a well managed sales team of 6. Conduct all aspects of sales activities within assigned geographic territories. Sales team function consists of heavy prospecting, creating interest, negotiating, conducting needs analysis, creating effective sales presentations based on consultative selling, and closing prospects. As a Sales Manager, I am responsible for recruiting, hiring, training, developing, and managing my team to exceed their individual and company goals. Ultimately I am responsible for sales growth at my location, assist with customer retention, and helping to create future leaders within our organization here at UniFirst.

Responsible for expanding UniFirst Corporation’s market share through new business development in Eastern Long Island area. Notable Contributions:  Generate revenue to increase market share by signing up strictly new business accounts  Consult with prospects on how to improve their uniform and facility service program  Manage Sales Logix according to the TOPS plan and UniFirst Process  Responsible for adding and selling new qualified prospects on a weekly basis

Direct and coordinate daily operational aspects of the business focusing on ordering, purchasing, P&L forecasting, and budgeting. Determine staffing requirements, prepare work schedule, delegate specific priorities to staff and process payroll. Spearhead, mentor, and motivate 50 employees to develop their competencies and achieve potential growth. Actively respond to clients' inquiries and address various customer issues /concerns in a timely manner. Notable Contributions: Counted more than $5K, carry out petty cash audits and pay all invoices Conducted weekly tours for groups of 10-40 children ages 5-13 and educated them on Outback history and Australian facts and trivia Implemented new initiatives by teaching and training new and existing staff members

Applied dynamic leadership talents to 50 employees and fostered positive working attitude toward attainment of corporate goals. Evaluated financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and improvement. Performed sales forecasting and strategic planning to ensure the sale and profitability of products and services, while analyzing business developments and monitoring market trends. Notable Contributions: Instrumental in ordering and purchasing liquor, office supplies and uniforms Assumed full responsibility in maintaining time sheet records and processing payroll to ensure hours meet insurance requirements Ensured strict compliance with lawful sanitation procedures and policies

Expertly managed all facets of operations of 14 restaurants and facilitated training to new and current employees. Primarily held responsible for interpreting regional profit/loss reviews and organizing monthly roll out service improvement initiative meetings. Worked collaboratively with other event vendors such as Empire Challenge with Boomer Esiason Foundation. Notable Contributions: Recognized as the Representative Personal Host for corporate employees visiting the New York region Conceptualized innovative business plans and training ideas to increase corporate profitability and optimize operational efficiency

Designed and created a new hire training program and cross-training program for current employees. Fulfilled server duties and responsibilities to provide superior customer service at all times. Notable Contribution: Initiated the development of Trainer Certification Program including agenda and training program for Certified Trainers