Edgardo Ortiz

Director of Strategy @ Power Couch Media

About

"Everything negative - pressure, challenges - is all an opportunity for me to rise." - Kobe Bryant As a Digital Marketer, my goal is to ensure the success of my client's business. I assist in identifying areas of opportunity, building brand identity, and build strategies that best align with the business' overall mission. I have attained several certifications that have equipped me with the proper skills and knowledge to be an asset in the digital realm. These include, but are not limited to, Google Ads, Advanced Google Analytics, and Facebook Blueprint. To build upon my skill set I have had the pleasure of working on projects for several businesses' in the central Florida area, some of these even included marketing in both English and Spanish. All of these experiences have solidified my understanding of marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting. I continue to stay up to date with this ever-growing field, intrigued by the changes and how they mold our future.

Country

United States

City

Greater Orlando

Industry

Higher Education

Skill

Video Production, Video Editing, Paid Search Campaigns, Paid Search Strategy, Display Advertising, E-Commerce, E-Commerce Consulting, Web Design, Data Analysis, Multimedia, Internal Communications, Email Marketing, SEMrush, Web Content Writing, Content Strategy, Content Management Systems (CMS), Adobe Premiere Pro, Adobe Lightroom, Adobe Design Programs, Microsoft Office

Experience

Director of Strategy

Power Couch Media

2024-12 - Present · 1 yr 10 mos

Orlando, Florida, United States

At Power Couch Media, I lead the charge in all marketing initiatives—both for our internal brand and our diverse roster of clients. My role spans across paid media, SEO, web design, social media, content strategy, and more. I oversee the development and execution of full-funnel marketing strategies designed to drive growth, improve visibility, and deliver measurable results. Whether it’s crafting a high-performing Google Ads campaign, optimizing websites for conversions, or building cohesive brand messaging across platforms, I ensure every tactic aligns with the bigger picture.