Eden Swanson, MBA
Group Planning Director, Brand Planning @ Carmichael Lynch
About
Seasoned strategic and creative marketing leader helping brands show up with clarity, humanity and heart. I lead high-performing teams, shape compelling brand narratives, and drive business impact through insight-led strategy, integrated campaigns, and content that connects. Equally comfortable with Fortune 500 giants and challenger brands, I’m a trusted partner to executives and collaborators alike, known for asking better questions, pushing ideas further, and turning sharp insights into platforms that resonate and perform. Passionate about growing brands and growing people.
United States
Minneapolis
Marketing & Advertising
Go-to-Market Strategy, Business Analytics, Marketing Analytics, Communication, Business Insights, Creative Strategy, Marketing Strategy, Strategy, Consumer Insight, Integrated Marketing, Marketing, Interactive Marketing, Advertising, Brand Development, Digital Marketing, Brand Architecture, Customer Insight, Mobile Marketing, Social Media, Digital Strategy
Experience
Group Planning Director, Brand Planning
Carmichael Lynch
Minneapolis, MN
Subaru, Nestle Health Science, Bush’s, Saputo, Petsmart, Red Wing
Planning Director, Brand Planning
Carmichael Lynch
Minneapolis, MN
H&R Block, Schwans Consumer Brands (Pagoda, Red Baron, Freschetta, Edwards), Red Wing Boots, Aveda, Phillips 66, 76, Conoco, Truvia, Garden of Life, Arla, Castello
Strategic Planning Director
Martin Williams Advertising
Minneapolis, MN
Raymond James, Wolverine Boots, CRAVE Restaurant, Syngenta, Integrity Windows & Doors, Mall of America
Strategic Planning Supervisor
Martin Williams Advertising
Minneapolis, MN
Raymond James, Mall of America, Wolverine Boots, Syngenta, Integrity Windows & Doors
Account Planner
Partners + Napier
New York, United States
Capital One, Kodak, Green Mountain Coffee Roasters
Strategic Planner
McCann
Birmingham, Michigan, United States
Saab, Travel Michigan, Michigan Credit Union League
Assistant Strategic Planner
McCann
Birmingham, Michigan
Buick, XM Radio, Zicam, Honeywell (Fram, Prestone & Autolite), Delphi, Bumblebee Tuna, IHOP, Nestle
Assistant Account Executive
McCann
Birmingham, Michigan, United States
GM
Account Coordinator
McCann
Birmingham, Michigan, United States
Buick
Education
Walsh College
Marketing
Completed my MBA while living in Okinawa, Japan.
Eden Swanson, MBA's Contact Information
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