Eddy Tan
Sales Director Asia @ Bulten Group
About
With over seven years of leadership in the industrial fasteners industry, I currently serve as Sales Director Asia at Bulten Group, where I oversee sales operations and strategy across the region. My role includes managing profit and loss for six PSM Asia entities, spearheading strategic roadmaps for sustainable growth, and aligning sales initiatives with the company’s objectives. At Bulten Group, I focus on enhancing operational efficiency and maximizing EBITDA while expanding customer bases and distributor networks. Collaborating with global teams, I contribute to sales strategies targeting key industries such as automotive, medical, electronics, and renewable energy, supporting initiatives like manufacturing site expansions to meet evolving market demands.
China
Wuxi
Automotive
EBITDA, Cost Reduction, Product Launch Planning, Home Appliances, Sales Planning, Creative Solutions Provider, Gasoline Engine, 8D Problem Solving, ISO/TS 16949, Pricing Negotiations, Consultative Selling, Distribution Channel Management, Communication, Electronic Components, Sales Order Processing, Building Business Relationships, Business Project Management, EBITDA Growth, Presentations, Distributor Management
Experience
Sales Director Asia
Bulten Group
Wuxi
After Bulten Group acquired PSM Group, maintained as Asia Sales Director position managing all sales activities for industrial fasteners products in Asia region under Bulten Group. Provide sales leadership and creating strategic roadmaps for sustainable growth according to company directions.
Director
PSM FASTENERS (WUXI) CO., LTD. (Bulten Sweden Group since Mar 2020)
Holding PSM APAC key executive position focusing on APAC Sales function and also ownership of P/L for 6 PSM Asia entities, currently reporting directly to Bulten Group CCO (Chief Commercial Officer). Key functions include expansion of company annual sales revenue, increase of customer based according to company direction within designated industrial segments, developed new channel distributors for strategic expansion regions, contribute short, mid and long-term sales strategies for the group based on everchanging market situation and demand, also support in global manufacturing sites expansion.
Sales Director Asia
PSM International
Oversee all sales activities for PSM Asia business, regions covering Japan, Korea, China, Taiwan, SEA, India & Australia. Dealing with precision machined parts and fasteners for Automotive, Industrial, Medical, Electronics and Renewable energy segments. Until PSM Group has been acquired by Bulten Group in Mar 2020.
Sales Director
PEI-Genesis
Zhuhai, Guangdong, China
Sales Director
PEI-Genesis Industrial Connector (China) Co., Ltd
First sales employee being employed directly from PEI-Genesis US headquarters to join their Asia team when PEI-Genesis planned to step into Asia market in 2014. Reporting to Group GM based in PEI-Genesis HQ in Philadelphia.
Sales Director
Impro International Ltd.
Wuxi, Jiangsu, China
Sales Director
Impro (China) Limited
Holding the key sales function management position overseeing all sales and after sales service operations for Impro Group servicing key Fortune 500 customers in global basis.
Country Manager
Bossard Asia
Shanghai City, China
Country Manager
Bossard Industrial Fastener Int’l Co., Ltd
Hold full P&L responsibilities for sales operation through direct leadership and supervision of total 5 sales branches, logistics warehouse, supply chain and engineering departments managing sales budget of CNY 60 million annually with min. EBIT of 18%.
Sales Manager
Allied Machineries Shanghai Co., Ltd PRC
In-charged of various sub departments like Business Development, Program Team, Engineering, Quality and Prototyping Design to ensure completed projects are delivered to customers on time and within their requirements.
Education
The University of Manchester
Marketing
Management Development Institute of Singapore
Engineering/Industrial Management
Singapore Polytechnic
Mechanical Engineering
Business Administration and Management, General
Distinction in Business Project Presentation
Singapore Polytechnic
Design and Visual Communications, General
Awarded Credit for 3rd year Engineering Project
Eddy Tan's Contact Information
Phone
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