Eddy Renwen Hsu

• Led on-site brand support for Jackson Wang’s brands TEAM WANG design activation at Assemble by Réel Shanghai, coordinating retail experience execution and enhancing consumer engagement. • Assisted in organizing the SS26 showroom during Shanghai Fashion Week, facilitating showroom operations, buyer appointments, and order coordination to ensure a seamless market week experience. • Drove offline business development for independent designer brands, including leading Chinese designer brands such as SHUTING QIU, and international brands such as French full-category knitwear brand Chambre de Fan and Georgian artisanal knitwear brand LALO.

• Specialized in tracking trends across the European and Asian secondhand luxury markets, successfully closing 400+ resale and vintage transactions through organic growth without any paid advertising. • Established a long-term partnership with the well-known Barcelona vintage store Le Swing Vintage and SILENT Archival items & Records store, overseeing product sourcing, client communication, and sales conversion. • Supported local vintage boutiques in Barcelona in expanding into the Chinese market by launching and managing their Xiaohongshu (RED) accounts, developing content strategies to boost brand visibility and cross-border influence. • Strong sensitivity to brand culture; well-versed in luxury and independent designer brand positioning, as well as secondary market pricing structures. • Leveraged multilingual communication skills to engage with clients and provide tailored product recommendations and post-sale support for Asian buyers.

• Assisted in fashion editorial shoots and commercial styling projects, supporting with outfit coordination, accessory selection, on-set organization, and model dressing. • Familiar with on-set production workflows; coordinated across styling, photography, and modeling teams to enhance shoot efficiency. • Worked with SHEIN, meeting fast-paced styling demands under tight timelines to ensure smooth project execution. • Experienced in on-set communication with models and creative teams; well-aware of the importance of professionalism and collaboration in fashion production environments.

• Managed sample collections for international brands such as Neil Barrett, Wolford, and Dsquared2, coordinating garment allocation, cleaning, and care based on the needs of stylists and editors. • Compiled weekly and monthly media exposure reports, aggregating print and digital coverage data; created visualized monitoring reports using Excel and PowerPoint. • Participated in offline retail audits, including designing and conducting consumer surveys, and producing analysis reports on customer behavior and in-store visual merchandising. • Monitored potential KOLs/KOCs on platforms such as Xiaohongshu (RED); built and maintained influencer databases to support early-stage planning for content seeding and brand collaborations.

• Provided product recommendation services to buyers from across China during the 2021 Shanghai Fashion Week showroom, aligning brand aesthetics with buyer store positioning to facilitate order placements. • Assisted in the initial confirmation and follow-up of orders between brands and buyers, while compiling daily sales data to support brand-side reviews and post-show analysis.

Studied human societies and cultures, focusing on social structures, cultural practices, and human behavior. Gained experience in ethnographic fieldwork, comparative analysis, and research methods. Explored topics including kinship, gender systems, political and legal structures, belief systems, and social inequalities. Developed skills in social research, critical analysis, and applied anthropology.

Developed skills in designing engaging retail environments, including store layout, material selection, lighting, graphics, and visual storytelling. Gained hands-on experience through workshops, market research, and site visits. Focused on enhancing brand identity and customer experience, with practical training relevant to retail design, brand communication, and spatial experience.