Eddie SangHo Lee

Leading product innovation and industrial design for an expansive coffee brewing accessory collection. Drive the creative process from initial concept development and innovative ideation through to technical CMF studies, 3D modeling, and production-ready package artworks & renderings.

Multidisciplinary industrial design and branding consultancy specializing in innovative concept development and full-lifecycle product strategy. We bridge the gap between visionary creative ideation and global mass production by delivering production-ready technical kits, CMF research, and 3D modeling. Beyond industrial design, we provide comprehensive branding support, including package artworks and high-fidelity marketing content images to ensure products are retail-ready.

Built and led the design organization from the ground up to establish a globally recognized brand, scaling the company to a #3 NPD category ranking. Directed end-to-end product development and branding strategy for mobile and desk accessories, fostering a culture of innovative concept development while bridging the gap between visionary creative ideas and global mass production.

Contributed to early-stage ideation and innovative concept development for premium brands including Harman/Kardon, JBL, Seagate, and Proficient. Conducted market and CMF research to align industrial designs with client brand DNA and developed high-fidelity 3D models and renderings to visualize next-generation hardware concepts.

Designed families of OEM laptop bags for major computer manufacturers.

Designed families of laptop bag/accessories.

Designed Apple's accessories

Pioneered innovative concept development for iconic iPod and laptop accessories, driving creative ideation from initial sketches through to final retail-ready products. Led seasonal brand identity refreshes through material research and trend analysis while collaborating with engineering teams and Asian manufacturing facilities to ensure design integrity during mass production.

Co-founded the design department for a premier men’s luxury fashion brand, establishing the core design language for shoes and lifestyle accessories. Managed the full product development cycle—including sketching, 3D prototyping, material sourcing, and production oversight—to deliver trend-forward designs for global markets.