Edward Curtain
WELLNESS B2B Management - Nike®, WeChat®, Huawei®, OPPO®, Baidu®, VIVO®, VIP®, Midea®, SF® + more... @ WorldWellness® Group
About
As a globally recognized, award-winning executive and wellness business strategist, I bring 30+ years of proven success in driving business growth, project management, and transformation across the health, wellness, and fitness sectors worldwide. I have led high-impact, cross-cultural projects for global super-brands—including Nike Sports Camps®, Anytime Fitness®, and Technogym®—and delivered breakthrough results for innovators like Cooper®, Vitalake®, and Octave®. My experience spans managing multimillion-dollar B2B partnerships with industry leaders such as Tencent®, Midea®, and Huawei®, specializing in strategic business development, corporate wellness solutions, and holistic health program design. My expertise lies in scaling businesses and wellness ventures by integrating Eastern wisdom with Western science, leveraging evidence-based methodologies for measurable, sustainable growth. I excel at aligning teams, optimizing operations, and building strategic partnerships in complex, competitive markets across APAC, USA, Europe, and the Middle East. Driven by a passion for innovation, leadership, and impact, I empower visionary founders, corporate wellness leaders, and investors to expand globally, harness emerging wellness technology, and achieve transformational results. If you’re seeking a trusted professional to elevate your organization, launch new programs, or unlock international growth opportunities, let’s connect to create meaningful, lasting change. — Edward Curtain
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China
Health, Wellness & Fitness
Customer Relationship Management (CRM), Revenue & Profit Growth, Software as a Service (SaaS), Healthcare Information Technology (HIT), Brand Ambassadorship, Director level, Executive Coaching, Brand Strategy, Construction Management, Cross-functional Team Leadership, Project Coordination, Organizational Leadership, Wellness Education, Technical Support, Educational Technology, Exercise Instruction, Workplace Coaching, Wellness Programs, Wellness Consulting, VOD
Experience

WELLNESS B2B Management - Nike®, WeChat®, Huawei®, OPPO®, Baidu®, VIVO®, VIP®, Midea®, SF® + more...
International
Operations and management of 25+ world-class international health, wellness, sports, recreation and spa centres. - Sports technology integration and business development - Managing large and diverse portfolios and teams in health and wellness. - Creating operational systems to provide unparalleled service to corporate clients. Key Accomplishments: •Set-up & B2B management of 25+ spectacular sports, recreation and aquatic centres throughout Asia. •Clients include global famous brands – Nike, Tencent, Midea, Baidu, Oppo, Vivo, Huawei & many more.

WELLNESS PROJECT Management - Vitalake®, Thanyapura®, CHIC Group®, VanKe®, JiaHui® + more...
International
Development, set-up and operations of international Health & Wellness projects. Key Accomplishments: •Planning and management of multiple international hotel, health, wellness, sports, recreation, aquatic and spa centres to feature in Wellness City projects – joint ventures between governments with >USD $1B invested across projects. •Developed concept and systems for operations, created intellectual property for programs, managed large and diverse teams and planned budget for each company 0–3-year strategies.

WELLNESS EDUCATION - TECHNOGYM® Wellness Institute, NIKE® Multisports, SKINS® Performance + more...
International
Promote company image globally while serving as local managing director and global master trainer. Key Accomplishments: •Provided a leadership role for Technogym Wellness Institute & SKINS High Performance Academy set-up and operations across Asia. •Managed training and certifications for the network of global master trainers in USA, Italy and China.

WELLNESS PROGRAM Development - NIKE Sports® , PLAYMaker®, FITKIDS®, ExPT®, SmartSTRETCH® + more...
International
OSHC, program development, education and certification for NIKE Multisports, Playmaker & FITKIDS programs. Key Accomplishments: •Developing curriculum and content for programs, classes, lectures, conferences and other educational situations as well as overseeing the operations of certification and credentialing programs. •Developing budgets, policies, procedures and managing large and diverse teams to support the functional infrastructure of NIKE Multisports + Playmaker + FITKIDS licensing and operational systems.

Head of International Expansion
ClubManager helps clubs deliver a great member experience by building stronger relationships through an app that keeps members engaged—improving retention and referrals. Trusted by 2,500+ users worldwide, we help small clubs do big things without big teams. As Head of International Expansion, I support ClubManager’s international growth across priority markets—bridging East and West with 30+ years in global wellness business development and 20 years living and working in China. Key focus areas: - International market entry strategy and rollout planning (APAC and beyond) - Partner/channel development with club operators and industry stakeholders - Localization support (positioning, messaging, onboarding) to drive adoption and retention - Voice-of-customer insights to keep product decisions anchored to member experience - Scalable growth systems that improve retention and referrals without adding headcount

Independent Consultant
Asia Pacific
As an Ambassador for Precision Health Alliance, I advocate for cutting-edge, evidence-based approaches to personalized healthcare and wellness. My passion lies in bridging the gap between innovative medical science and real-world wellness solutions—empowering individuals, organizations, and communities to achieve their best health outcomes. Through this role, I connect global leaders and practitioners, drive awareness of precision health tools and strategies, and champion the Alliance’s mission of transforming the future of wellbeing.

Head of International Business Development
International
SweatPRO™ and SweatFORCE™ by Studio Sweat onDemand® are industry-leading streaming solutions designed for commercial fitness and corporate wellness. By offering on-demand group exercise and personal fitness classes led by real instructors in real locations, these platforms transform how people engage with fitness. SweatPRO™: Empowers fitness facilities to optimise trainer costs, maximise revenue from floor space, and elevate member engagement. SweatFORCE™: Enhances workplace wellness with engaging classes, interactive challenges, and measurable outcomes, helping organisations foster healthier, more productive teams. My role is to drive international growth, bringing these innovative programs to businesses across the world. Our team tailors solutions for organisations to integrate SweatPRO™ and SweatFORCE™ platforms, enabling them to modernise their wellness strategies and achieve their goals. By aligning cutting-edge technology with wellness initiatives, we help organisations and fitness facilities thrive in a competitive and ever-evolving landscape.

Brand Ambassador
Asia Pacific
As an Ambassador for SKINS®, I help champion the science of compression technology for wellness, performance, and recovery. With my background in global wellness project management and integration of Eastern and Western health philosophies, I am passionate about SKINS®’ evidence-based approach to supporting athletes and wellness enthusiasts worldwide. My mission: inspire optimal movement, recovery, and wellbeing using SKINS®’ innovative products and global community.

VICE PRESIDENT | ANYTIME FITNESS® INTERNATIONAL OPERATIONS
United States
Set-up and operations of international franchise business and education academy for Anytime Fitness® (USA). Key Accomplishments: •Creating functional strategies, developing budgets, policies and procedures to support the rapid expansion of international franchising business. •Leading and directing all aspects of the alliances international operations while overseeing programs, activities, faculty affairs and academic support services.

GENERAL MANAGER | HEALTH & WELLNESS
Singapore
Recruited and trained team of more than 100 practitioners, directors, managers, and experts. Managed the integration of hotel, health, sports, recreation, aquatic, spa, physical and mental wellness modalities. Key Accomplishments: •Set-up and operated international wellness centre and resort within USD$500M investment budget. •Expanded business by organising staff training for skills enhancement as well as managing operational systems, sales, marketing and customer service for the company 0-3-year strategy.

CHIEF EXECUTIVE OFFICER (CEO)
United States
Played an integral role in expanding the international brand (Cooper Aerobics®) to Asia. Lead the planning, development and implementation of wellbeing programs for the prevention and treatment of chronic disease. Managing a large and diverse team of international experts of traditional and scientific health practise, sports and exercise science. Key Accomplishments: •Project Manager for construction. Developed and streamlined overall company procedures, such as exercise-medicine integration and the member journey for this international destination of wellbeing. •Created & launched the world’s first ‘Exercise Medicine Integration (EMI)’ franchise model (mini-Cooper™).

DIRECTOR | RESEARCH & DEVELOPMENT
CW Health & Wellness Group Co., Ltd
China
Deploy innovative strategies to prepare world-class facilities for Beijing 2008 Olympics® and Shenzhen 2011 University Games. Design and support operations of more than 50 health, fitness, spa and wellness centres. Key Accomplishments: •Spearheading over 1000 professional team members while streamlining operational procedures. •Launched multiple business models and programs to target specific demographics of the population.

NATIONAL TECHNICAL DIRECTOR | MASTER TRAINER
Australia
Leading a world-class team of course presenters while developing curriculum and national framework for the Australian health and fitness industry – gym instructors, personal trainers, sports coaches and therapists. Key Accomplishments: •Built world-class team of course presenters to deliver courses to record numbers of students each year. •Consulted with government on national framework / certification standards for the Australian fitness industry. •Awarded ‘#1 Master Trainer in Australia’ and ‘Fitness Business of the Year’ by Fitness Australia.
Education
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