ed bovich
partner
About
Anthropologist and Founding Partner of Practica Group, LLC
united states
chicago
market research
strategy, market analysis, marketing, marketing strategy, go to market strategy, customer insight, consumer behaviour, qualitative research, market research, product management, b2b, segmentation, multi channel marketing, marketing research, focus groups, competitive analysis, advertising, financial services, digital strategy, quantitative research, ethnography, advertising research, brand architecture, brand management, consumer insight, integrated marketing, research
Experience
partner
the brs group
Qualitative Marketing Research Consultancy, emphasis on Consumer, B2B, technology, financial services, and others
director
cruise technologies
Director of Marketing at startup pioneering the development of wireless thin client tablet devices.
assistant professor, marketing
university of michigan ross school of business
* Assistant Professor of Marketing * Graduate Business School * Marketing Research, Core Marketing courses)
director of marketing and product management, digital cellphones
hughes network systems san diego ca
Responsible for development of digital communications products, including initial creation of GM's OnStar
senior consultant
frank lynn & associates
Channel marketing consultancy, advising a broad range of leading B2B companies and brands
planning supervisor
ddb
Developed, refined, and tested advertising strategies for leading consumer products brands.
partner
practica group, llc
Qualitative Marketing Research Consultant with a broad portfolio of leading B2B and B2C companies and brands
Education
university of michigan - stephen m. ross school of business
marketing
university of michigan
psychology
university of michigan
marketing
university of michigan
fine arts
ed bovich's Contact Information
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