Ece Nur YANIK

Teaching “Product Identity, Branding & CMF” within the Industrial Design program. The course explores the relationship between brand identity and CMF (Color, Material, Finish) strategies in product development. It integrates theoretical frameworks with applied design projects, enabling students to develop coherent CMF strategies aligned with defined brand identities.

Teaching a Brand–product identity and CMF-focused course within the Industrial Design program. The course examines the strategic role of color, material, and surface decisions in shaping product identity and brand perception. It combines theoretical foundations with applied design assignments, guiding students in developing research-based CMF proposals aligned with defined brand values.

I lead initiatives focused on brand identity, brand values, and product identity for a diverse clientele at DesignUM. My responsibilities encompass conducting thorough analysis studies, defining essential visual elements, performing market research, analyzing competitors' products, and conducting brand positioning studies. I specialized in Color, Material, and Finish (CMF) design, and I actively manage CMF projects. This includes conducting trend research and analysis, crafting CMF concepts tailored to brand identity and strategic goals, defining the CMF identity of products and product families, and developing product segmentation. My work involves mood boarding, presenting diverse CMF alternatives, finalizing color schemes, overseeing production processes, conducting sample checks, and providing valuable feedback. I was responsible for visualizing design alternatives designed within DesignUM, and I prepared presentation materials to effectively communicate our design concepts. I led the content development, program organization, and execution of idea development and brainstorming workshops in collaboration with the brands we work with. I also compiled comprehensive reports based on the outputs of these workshops. Achievements: • Having worked at a busy and one of the leading design studios in Turkey which works in a wide range of different fields with a big focus on small household appliances, home appliances, electronics, and transportation, has contributed to developing many of my skills as a CMF designer. • I developed and finalized CMF alternatives for coffee related products within Arzum OKKA brand and product identity. • Successfully conducted CMF studies aligned with the brand and product identity for both the DesignUM product designs and OEM products within the scope of brand's identity. • I created new color, paint, and coating suggestions for several brands, leading to the development of product ranges, segmentation, and product series.

15 th İstanbul Biennial, Mahmoud Khaled Project, "Proposal for a House Museum of an Unknown Crying Man" I worked as an industrial design assistant in Mahmoud Khaled's "Proposal for a House Museum of an Unknown Crying Man" project at the 15th Istanbul Biennial organized by İKSV (Istanbul Foundation For Culture and Arts). Furniture Production: "İkitahta"

"Medical Dress Design For HS Patients" project organized by cooperation between AbbVie and ETAM (Industrial Design and Research Centre)

European Union Project -"Industrial Product Design Career Planning Centre"

Title of Master Thesis: "Trend Researches in Product Design and Strategies Development: Turkey Case" The field of trend research is a kind, which enables to develop skills of future predictions of companies related with socio-cultural changes in the society, technological advances and the changing needs, expectations, values and market dynamics of the users depending on these conditions. Companies benefit from trend researches in order to keep their existence sustainable, add value to the products and services they have developed for the customers, get competitive advantage with the abilities of creating innovation, meet the needs of knowledge acquisition and develop their own skills in these areas. In this context, thesis research design has been organized based on the motivation of the trend researches to be used as an instrument in product design processes and vision strategy development activities for future directions.