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Lumaverse is a homegrown Turkish brand creating and curating educational and inspiring products that aim to calm little ones to sleep or spark their imagination without screens. Our current lineup includes white noise machines with timer and night-light functions, sleep trainers and positive affirmation cards that encourage emotional resilience and self-confidence. Coming soon are story and music devices designed to expand vocabulary, spark imagination, and stay away from screens. At Lumaverse, we put safety, creativity, and pedagogy at the heart of everything we do. We support early childhood development while helping children explore the world with curiosity and confidence.

Schola Publishing publishes world-class, engaging English books for primary students, building strong foundations for global citizenship.

Ingosa is revolutionizing digital marketing with conversational ads and AI-driven solutions.

Led business operations at Deezer's Business Diversification team, spearheading the launch of new applications. Successfully introduced Zen by Deezer, a holistic wellbeing application, in Belgium and France. (See: https://zen.deezer.com) Key Achievements: - Led the business operations for the successful launch of Zen by Deezer. Zen by Deezer won « Google Play Best of 2023 Award » in personal development category (See: https://newsroom-deezer.com/fr/2023/11/lapplication-zen-by-deezer-remporte-le-google-play-best-of-2023-award-dans-la-categorie-developpement-personnel/) - Conducted in-depth market analysis for targeted entry markets, driving informed decision-making. - Developed comprehensive business cases, encompassing market understanding, competition analysis, target definition, customer expectations, differentiation positioning, brand positioning, resource requirements, offers, pricing, and marketing costs. - Formulated precise forecasts and business plans grounded in data and facts. - Collaborated cross-functionally with Content producers and Product/Tech teams to execute 360-degree projects. - Established and managed a dynamic team to drive strategic initiatives. - Oversaw the end-to-end Go-to-Market strategy, ensuring optimal marketing and business performance. - Implemented cross-sell operations to enhance Deezer user awareness through CRM email and in-app campaigns, strategically optimised through meticulous customer segmentation. - Formulated B2C and B2B pricing strategies and business models. - Contributed to business development and partnership strategies, creating impactful pitch decks. - Managed contractors, led brand identity initiatives, executed rebranding efforts, and adeptly handled project management and negotiations.

Key Responsibilities: - Chief of Staff: Orchestrated strategic initiatives as the Chief of Staff to the Chief Strategy Officer, driving the evaluation and initiation of impactful projects for Deezer. - Market Analysis & Partnerships: Led in-depth market analyses, identifying potential strategic partnerships opportunities. Spearheaded partnership development with global entities, optimizing business models for mutual success. - Startup Evaluation & New Business Exploration: Evaluated startups for strategic advantage and explored new business areas, contributing to Deezer's innovative growth. Conducted ongoing assessments of different verticals for scalability, success likelihood, and geographical alignment. - Strategic Reporting: Produced insightful reports for C-level management, providing the latest trends and intelligence in the audio industry to inform strategic decision-making. - HiFi Enhancement & Project Oversight: Demonstrated dedication to HiFi enhancement, monitoring KPIs, aligning teams, and ensuring the smooth execution of projects. - Communications Proficiency: Developed robust presentation skills and enhanced the incorporation of analytical facts in written communication, facilitating effective collaboration. - Academic Collaborations & Leadership: Nurtured relationships with academic institutions, actively contributing to INSEAD studies, and leading projects with students. Corporate Strategy, Global Entertainment, Market Analysis, Strategic Partnerships, Startup Evaluation, Project Management, Collaboration, Offer Enhancement, Presentation Skills, Academic Collaborations.

Product Management | Banking Industry | Digitalization | Risk Management Established in 1946, Garanti BBVA is Turkey’s second largest private bank with consolidated assets close to TL 1.976 trillion (USD 74 billion) as of September 30, 2023. Key Achievements: - Strategically optimised sales and marketing approaches for overdraft accounts through insightful market analysis, driving increased account balances and utilisation rates. - Pioneered initiatives with a focus on digitalisation, resulting in a significant uptick in digital loan sales by collaborating with the Digital Banking team on agile projects and technology enhancements, streamlining banking processes. - Spearheaded enhancements to the credit approval strategy, leading to increased approval rates and notable annual profit growth. - Collaborated on refining the income prediction model to enhance loan evaluation systems, working closely with technology and risk teams. This initiative significantly bolstered net profits for loan sales.

Management Trainee | Mass Segment Management | Customer Acquisition - Redesigned the salary customer acquisition strategy, leveraging customer-level ROI analyses and collaboration with the Salary Payments team. Successfully persuaded senior management to update the acquisition strategy, optimizing the bank's focus. - Orchestrated and executed below-the-line (BTL) marketing campaigns targeting 13 million mass customers for Retail Credit Products. Implemented customer segmentation, differentiated communication strategies, and tracked performance metrics. - Directed a team of 20 retail bank staff in migrating transactions and promoting digital products, leading to a notable increase in digital sales from branches. - Supervised 50 call center agents, overseeing training, performance management, and feedback processes. Implemented improvements in mobile phone marketing of consumer loans, resulting in increase in net promoter score.

- Data analysis & regression analysis in the energy sector - Preparation of energy reports & prediction models for pricing

- Contributed to the preparation of proposals for consulting services in the field of Energy Efficiency. - Conducted searches to identify and engage qualified experts for upcoming projects.

- Preparation of 5S3R (A methodology to control items in the workplace) Employee Booklet - Standardization of factory bookshelves and complex desk layout - Preparation of 5S3R Audit Reports - Mulfi-E Filter Machine Time Study

Class of 19J • INSEAD Women’s scholarship • Tomorrow’s Leaders scholarship • French Embassy-Turkish Educational Foundation joint scholarship

• Full Scholarship • Outstanding Success Scholarship by Turkish Educational Foundation