Ebuka Oforji, AGIPM, CPM

Key Account Management, Trade Development, Brand Visibility, Revenue growth and Market Expansion

•To manage and develop trade infrastructure and the channels of distribution especially retailers for Financial Services and ensure dominance at retail in the assigned territory. •To manage customer acquisition for financial services within assigned territories. •To manage operation and acquisition of merchant network within assigned territory. •Ensure acquisition and growth of revenue generating agents, customers, merchants and ensures they are transacting. •Provide Informal training in shops on products, services and promotions being run relating to financial services and carry out on the spot training/coaching of all visited outlets in territory ( 100% of all visited outlets in call cycle). •Manage events and promos, generate sub-dealer specific promo specification and perform post-promo evaluation. •Provide weekly/monthly sales activity report, market intelligence report and initial report to Field Service Engineers on state of network in territory. •Monitor and report back on network quality and other sales impacting indices in territory covered Ensure call cycle time of 8-10 visit a day per territory or as business requires. •Identify, classify and support all players in channels of distribution and ensure weekly / monthly database update. •Ensure availability of financial services product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles. •Ensure information from Team lead, Sales & Trade Development on Financial Services partner and Retail Agent product distribution is confirmed and relevant dealers followed up and provide weekly / monthly report. •Oversee market activation/storm for financial services within your territory. •Oversee activities of recruitment agencies for acquisition of customers for financial services. •Ensure recruitment agencies allocate the appropriate number of canvassers as assigned within the territory.

Promote the company’s brands to existing and prospective customers. Establish, develop and maintain positive business and customer relationships. Reach out to customer leads through cold calling and continuously improve through feedback Visit at least 10 schools in a day and regular visitation to store that have lantern bookstand. Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products. Present, promote and sell products/services using solid arguments to existing and prospective customers.