Ebony C.

As a Marketing Automation Assistant, I work with platforms like Salesforce Marketing Cloud and Power BI to gain a better understanding of our customers to build smarter, and more personal customer experiences. I utilise automation, personalisation and segmentation in everything I do, creating comms tailored to the customer. I also test email campaigns, build data extensions, and run SQL queries.

I was promoted to the Social Media Executive role to lead our social media strategy on Instagram, Facebook, and YouTube. I prioritised growing our audience, and making our content a lot more personalised and engaging. I was in charge of planning content, running campaigns across different platforms, and keeping the team on the same page. I also kept a close eye on the data to find ways to improve how we were doing. This step up helped me get better at telling a brand's story, building a community, and making choices based on data to make our online presence even better.

I developed content that resonated with audiences, strengthening brand presence and encouraging interaction across platforms. My responsibilities included: - Content Production: Creating multimedia content (graphics, videos, copy) that aligns with brand guidelines and marketing goals. - Social Media Strategy: Planning and running campaigns to increase traffic, interaction, and conversions. - Community Interaction: Building online communities through genuine and timely communication. - Performance analysis: Using data to track key metrics, find trends, and improve strategies. - Industry Awareness: Keeping up with new trends and tools to keep content innovative. - Collaboration: Working with sales teams to keep messaging and brand presentation consistent. I'm enthusiastic about storytelling and use a data-driven approach to create content that captures attention also builds loyalty and grows visibility.

I worked as a Customer Account Advisor at bet365, from November 2023-April 2024. The core phycology behind my job role, is to manage customers accounts accordingly, in order to support achievement of revenue, a growth in relation to company targets and effectively assist to maintain customer retention for bet365 - I contribute to this proficiently, by aiding to maintain excellent business relationships with customers through providing effective and sufficient contact e.g. chat, email face to face. I always ensure I am investigating customers accounts thoroughly, and always make certain customer details are captured and processed accurately, and Informationis delivered efficiently through ongoing customer interactions. From this job role, I have developed my communication and management skills, via learning to adapt to the fast paced environment, and to be able to control and maintain 3 customers chats at one. But, I have also developed technical skills, and have enhanced my digital utilisation skills of using a range of distinctive programmes - every customer has a completely unrelated query to the other, and its fundamental that I am able to make use of all programmes in which we are provided use of, to be able to record day to day activates of customers, and effectively locate information on their account.

From January 2022 till November 2023, alongside studying for my A Level and BTEC qualifications, I worked Part-Time as a Front of House member of staff at Nando’s. This fast-paced role gave me the opportunity to work in a busy team where my skills in multi-tasking, communication and critical thinking were tested and honed. Although not directly associated with digital marketing, these skills will be invaluable when working in a competitive and ambitious team in this position; my job role has heavily assisted me, to make certain I maintain exceptional organizational skills and has allowed myself to work independently as well as part of a team.

Alongside my college studies, I worked as a Seasonal Floor Assistant at ASDA, where I supported my line manager and team in the daily running of the department. My responsibilities included assisting with stock replenishment, maintaining store cleanliness, and ensuring customers had a positive shopping experience. I consistently took initiative by taking on additional tasks and helping to ease the team’s workload, demonstrating reliability and a strong work ethic. In this role, I developed excellent communication and teamwork skills by engaging with customers in a friendly and professional manner, resolving queries and complaints efficiently, and supporting management in maximising sales through effective product knowledge and well-presented displays. I also ensured that all health, safety, and cleanliness standards were met, contributing to a well-organised and customer-focused environment. This experience allowed me to strengthen my interpersonal skills, adaptability, and attention to detail. All of these qualities have continued to support my professional growth.

I’m currently completing a Digital Marketing Degree Apprenticeship, combining practical industry experience with academic study. The programme is designed to strengthen my understanding of marketing principles, web technologies, and consumer behaviour, while also developing key transferable skills such as communication, presentation, and teamwork. Alongside my studies, I work as a Trainee Marketing Automation Assistant, where I apply my learning in real time within a fast paced CRM team. This role is helping me build valuable technical expertise in customer engagement, campaign management, and marketing automation tools. This provides me with a practical edge in the field. Upon completion, I will achieve a BSc (Hons) in Digital Marketing and a Level 6 Digital Marketer Apprenticeship, fully preparing me for a successful and future-focused career in digital marketing.