Eavan ZOU

- Independently launched and managed a YouTube channel, overseeing the full cycle of content creation—from IP positioning and persona development to topic planning, video editing, thumbnail design, and English subtitling. - Conducted audience research and SEO optimization to improve content discoverability and engagement across target regions. - Produced a viral video reaching 800K+ views, along with multiple videos achieving 100K+ views, contributing to a steady audience growth of over 5,500 subscribers. - Built and maintained a loyal viewer base by analyzing retention data and iteratively refining content style and strategy. - Actively engaged in cross-platform promotion and viewer interaction to increase visibility and maintain community engagement. - Developed a strong understanding of new media operations, KOL/influencer dynamics, and algorithm-driven distribution strategies.

- Media Monitoring & Market Reporting: Conducted daily media monitoring and delivered weekly reports. Evaluated post-release performance and compiled analysis reports for key campaigns. Researched and consolidated competitor intelligence, including market activities, business scope, pricing strategies, and media communication approaches. - Event Execution: Assisted in planning and executing online/offline events, supported preparation work, and ensured proper follow-up and review. (e.g., Anniversary Event, TOKEN2049 Singapore, DAT Fund Project, Hong Kong Fintech Week 2025). - PR Writing & Distribution: Drafted and distributed news releases on business updates, media interview Q&As, and executive statements across business lines (Group, Tokenisation & On Chain). - Media Relations & Outreach: Supported relationship building with key media across Hong Kong, mainland China, and international markets, including crypto-native, financial, and Tier-1 outlets.

I was used to work in the PwC's Dept. of Marketing& Communications for the Firmwide Corporate Services line ,and my experience comes mainly from the following projects: - Stakeholders relationship maintaining: Maintained the Alumni Database, which is over 20k data including Mainland China, HK& Macau. Responsible for data collection, updating, and feedback processing daily, survey and newsletter publishing，providing data support for offline events and the PwC enterprise network. - NED programme: For HKEX listed Main Board (Top300) and GEM (Top100) companies, consolidate the annual reports of listed companies, collect board of directors' data and employee share option scheme information of each listed company, and provide data support for PwC's industry insight. - Market Intelligence: Responsible for collecting competitors' media information via WeChat official account and website in Tax, Auto, TMT, ESG, China Mobile, and A-share fields, breaking down key content and data, and completing monthly report integration.

NoahMob is an international advertising and marketing service provider helping Chinese enterprises promote on global platforms like Facebook, Google Ads, AdMob, and YouTube. It offers ad tools and campaign management to expand overseas reach. I was used to work in the Dept. of Youtube Operation, I was mainly responsible for Managing 4 accounts on YouTube, and I produced engaging video content, including editing, copywriting, and cover, analyzing viewer data, and conducting competitor analysis. For the drama channel, I achieved over 1 million views on multiple videos, and I increased channel traffic by 78% successfully with the highest daily views reaching 350,000 within one month; for the documentary channel, I achieve daily average view of 20,000 .

I worked as a journalist intern, where I Conducted interviews, captured photos, and wrote news articles, achieving over 40,000 web views on published content. Otherwise, I also produced event coverage for official platforms, including a provincial environmental business conference and a cultural festival hosted by the French Consulate.

As a Master’s student in Media Management at HKBU, I have developed a strong foundation in global marketing, corporate finance, consumer behavior, and data analytics. Through a diverse curriculum, I have gained expertise in: - Global Marketing & International Advertising – Analyzed market trends, branding, and digital marketing strategies. - Corporate Finance & Business Policy – Explored financial decision-making and strategic management. - PR & Crisis Management – Studied corporate reputation, crisis communication, and media relations. Consumer Insights – Conducted research on consumer behavior and targeted marketing. - Big Data Analytics (Python) & Data Visualization – Applied Python for data analysis and created visual reports using Tableau/Flourish. - Media Management Theory – Examined industry dynamics and digital content strategies. This program has strengthened my strategic thinking, analytical abilities, and global business acumen for marketing and communication roles.

From the Creative Industries programme of the HKU Summer Institute, I gained in-depth knowledge of the concept of creativity, the origins and characteristics of the creative industries, and the processes of commercializing, marketing, branding, and financing creative ideas. By working with a multicultural team, I was involved in the marketing strategy planning and implementation, which laid the groundwork for me to explore the dynamic development of branding and creative industries.