Débora Fernanda P.

Responsible for the strategic management of communication and campaigns on the Electrolux Instala platform, with a focus on strengthening brand presence and driving results across multiple channels. I work in close collaboration with the Outlets, Spare Parts (Piece of Mind), Distributors, RNSA, Consumer Care, and Online B2B teams, ensuring consistent messaging, alignment with business objectives, and support for commercial performance.

Developed and executed strategic Inbound and Growth plans, tailored to each country and culture, to drive acquisition, retention, and conversion. Conducted product market research to align strategies with consumer needs and trends, ensuring the relevance and competitiveness of each product in diverse markets. Implemented marketing automations, email workflows, and developed personalized communication plans for different personas. Conducted A/B testing in three languages and analyzed data to create performance reports. Monitored and updated print and online promotions, aligning them with the demands of different markets. Provided dedicated support to international distributors, collaborating to ensure their operational success and strengthen partnerships. Ensured consistent brand application across all markets, contributing to its internationalization. Integrated systems with various departments to improve operational efficiency.

I develop strategies tailored to each country and culture, taking into account the nuances and specific preferences of each market. I oversee and update print and/or online promotions, ensuring alignment with the needs and demands of the various markets in which we operate. I provide dedicated support to our international distributors, collaborating closely with them to ensure the success of their operations and the strengthening of our partnership. I ensure the consistent application of our brand across all international markets, contributing to its internationalization and acceptance abroad.

Implemented and optimized digital campaigns to achieve maximum reach and engagement, ensuring alignment with overall marketing strategies. Managed financial controls and budgets, carefully tracking expenditures and ensuring cost-effective use of resources. Prepared and presented detailed performance reports, providing insights and actionable recommendations to stakeholders. Acted as a liaison with internal clients, facilitating clear communication and understanding of project requirements and goals. Developed and executed comprehensive Insertion Plans (PIs), ensuring timely and effective placement of content and advertisements. Oversaw e-commerce operations, enhancing user experience and driving online sales through continuous improvement and strategic initiatives.