Dylcia Morell Barnhart
Executive Creative Director @ Stop & Shop
About
I'm a special kind of creative leader with 20+ years of experience in the ad business and 12+ years of experience leading teams both big and small. Why special? Glad you asked. I have a print and digital background. I can art direct, concept, design, execute and lead. Solving problems in a creative way and inspiring my team to do the same is my jam. I'm all about rolling up my sleeves, getting the work done and having fun while doing it. I'm a pain-free collaborator who loves partnering with different capabilities to make the work stronger and smarter. Here are some of the brands I’ve had the pleasure to work on: Stop & Shop, The InterContinental Hotels Group, Samsung, Computer Associates, The Home Depot, Downy, Aflac, Dunkin’ Donuts, Bank of America, (RED), CVS, Memorial Sloan Kettering Cancer Center and Goodyear. I have experience working on digital and mobile experiences, integrated campaigns, content creation, responsive websites, online and print ads, direct mail, video, CRM and social campaigns to name a few. Portfolio: dylciabarnhart.com (contact me for password)
United States
Boston
Marketing & Advertising
Advertising, Creative Direction, Art Direction, Digital Marketing, Interactive Advertising, Direct Mail, Social Media Marketing, Online Advertising, Graphic Design, Interactive Marketing, Adobe Creative Suite, Social Media, Direct Marketing, Email Marketing, Web Design, Corporate Identity, Integrated Marketing, Digital Strategy, Creative Strategy, Brand Development
Experience
Executive Creative Director
Stop & Shop
Creative Director
Stop & Shop
Quincy, MA
Associate Creative Director
Digitas North America
Boston, MA
Clients: Bank of America, (RED), Dunkin' Donuts, Goodyear, CVS, Memorial Sloan Kettering Awards: • Integrated Campaigns Silver Hatch for Bank of America: "Turn Your Miles (RED)" • Creating a Movement Silver Hatch for Bank of America: "Turn Your Miles (RED)" • Mobile Application Single Entry Silver Hatch for Bank of America: "Turn Your Miles (RED)" • Social Media Bronze Hatch for Bank of America: "World AIDS Day Rally Cry" • Social Media Merit Hatch for Bank of America: : "Turn Your Miles (RED)" • Creating a Movement Merit Hatch for Bank of America: "World AIDS Day Rally Cry"
Senior Art Director
Digitas North America
Boston, MA
• Responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: web initiatives, online advertising, digital marketing, direct marketing, social media and print advertising. • Work simultaneously on multiple projects from concept to finish. • Led all kinds of interactive/digital and print projects. • Respond quickly and appropriately to change. • Communicate visual designs, motion design, concepts and storyboards through presentations and secures client approval of recommended designs. Clients: InterContinental Hotels Group, Priority Club Rewards, Downy, The Home Depot, Samsung, Computer Associates, Aflac, Dunkin' Donuts Awards: 2012: Bronze Effie for Aflac, Silver NEDMA for Aflac 2011: Cannes Bronze Lion for Aflac; MITX finalist for Aflac
Art Director
Digitas North America
Boston, MA
Art Director/Designer
The Laidlaw Group
Boston, MA
• Designed corporate identities, print ads, websites and collateral materials. • Translated client business goals into meaningful designs. • Managed designers, interns, copywriters, programmers and photographers. • Participated in the development of marketing strategies. • Acted as art buyer and print producer for all clients of the agency. • Worked directly with clients in assessing their needs and serve as liaison to the firm. Clients: Gold Associates, Terramark, Duffy Design, Finelines, Duckham, Moda Cucina, Rex Lumber
Freelancer (Marketing and Promotions Department)
THOMPSON
Puerto Rico
• Assisted Account Directors and Executives in day-day implementation of the brands advertising plan. • Participated in development of marketing recommendations, strategies and research for several clients. • Did competitive and category analysis on client products, competitive environment and advertising. • Oversaw internship creative project. Clients: Nestle, Ritz, Lysol, Viva, Holsum, Hogar Ninito Jesus, Centennial
Freelancer (Media Department)
Havas Creative Network
Puerto Rico
• Assisted Media Planners and Buyers. • Did marketing research. Clients: Burger King, Corona, Jose Cuervo, v8, American Airlines, BBVA
Education
Boston University
Advertising - Creative Track
University of Dayton
Marketing
Minor in Communications Magna Cum Laude
Dylcia Morell Barnhart's Contact Information
Phone
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