Dylan Wang

Midea Group is a world-renowned technology group, ranked 246th in the 2025 Fortune Global 500, ranking first among Chinese home appliance enterprises, with 2025 revenue exceeding 40 billion RMB. Led product and brand marketing for Midea and Toshiba refrigerators across APAC & AMER, delivering 5 billion CNY revenue in 2025 and winning the "Best Newcomer Award". Team size: 3 subordinates. ➢ Spearheaded S-level product marketing material development including PPTs, POP, KV, TVC and e-commerce materials; created localized content such as Toshiba N Series "Wow. Chill. Pure." videos and Midea high-end I Series "Cat Certified" communication materials that resonated with regional audiences. ➢ Developed and executed market-adapted integrated marketing strategies for new product launches and life cycle management; led Toshiba Flagship J Series launch with "Quiet Perfection" lifestyle concept, Toshiba N Series launch with user-engaged activities (including supermarket challenge events), and Midea I Series launch in collaboration with local designer communities. ➢ Delivered exceptional market results: Toshiba flagship J Series achieved over 450,000 USD sales in 2 months in Singapore, Toshiba N Series exceeded 10,000 units SI in 6 months in Vietnam; led Toshiba refrigerator to rank #1 in market share in Thailand and Malaysia (2025), and broke the 100 million USD revenue record for refrigeration category in Vietnam. ➢ Managed regional brand enhancement projects including Midea brand research initiatives, Toshiba regional conferences, and cross-category marketing campaigns for J Series across all markets

Kieslect is a high-tech enterprise focusing on providing smart wearable service solutions for global customers, with nearly 800,000 units sold and revenue of nearly 1 billion RMB in 2023. Responsible for global marketing of Kieslect brand. Team size: 14 subordinates. ➢ Led comprehensive Kieslect brand upgrading initiative including brand positioning, brand philosophy, brand tone, VI visual system development and application ecology planning that elevated global brand image. ➢ Managed global marketing department with rational budget allocation and cost optimization; maintained effective collaboration with sales departments and delivered consistent long-term marketing content including social media management, advertising optimization, KOL development and official website operation. ➢ Implemented hierarchical market management strategy with customized marketing plans for key markets; created successful global marketing projects including Thailand new product launch conference, Mexico football team co-branding campaign and Saudi Arabia TikTok Shop Project. ➢ Established Ulike Thailand market from scratch, built and led a 5-member local team, completed initial sales targets and implemented integrated marketing activities that achieved market penetration and brand awareness.

Amazfit is China's first smart hardware innovation company listed on the US capital market with world-leading smart wearable technology, achieving revenue of 6.433 billion RMB in 2020. Responsible for brand, marketing and e-commerce work in APAC and won the "Best Collaboration Award". Team size: 6 subordinates. ➢ Developed and executed regional social media strategies; built strong fan culture with Thailand Facebook fan group exceeding 60k members and regular offline fan activities in Indonesia; established comprehensive KOL/celebrity resource library in each market. ➢ Spearheaded integrated marketing for new product launches with optimized resource utilization that consistently exceeded performance targets; led global first sale of Amazfit Airrun treadmill in Thailand (sold out in first week), T-Rex series sports watch launch in Southeast Asia (top 2 global sales in first month), and Pop 2 entry-level product launch in India with Flipkart collaboration. ➢ Managed off-site e-commerce marketing including platform resource bartering, resource package procurement and promotional activities with strong CPAS advertising capabilities; maintained top rankings on SEA e-commerce platforms with Thailand single-day online sales exceeding 300,000 USD during 11.11/12.12. ➢ Established strong local partnerships including outdoor mountaineering events with top media in Japan and co-branded activities with Petronas and Celebrity Fitness in Malaysia that significantly enhanced brand image and market presence.

Skyworth is a well-known home appliance enterprise in China, achieving revenue of 40.093 billion RMB in 2020. Responsible for global brand and marketing of Skyworth, won the "Excellent Employee Award" and was rated as "Bright Star" by Skyworth. Team size: 3 subordinates. ➢ Led product marketing for 3 key product lines including marketing material development, product training and demonstration tool creation; delivered differentiated regional marketing materials and established systematic, modular feature packaging system with iterative application capabilities. ➢ Spearheaded high-impact global marketing events including 30th Southeast Asian Games sponsorship, METZ blue brand global launch, Moscow product launch and Skyworth 30th Anniversary Customer Conference; achieved 4,000+ units sold for METZ blue in Germany in first month and 102.03% smart TV growth in 5 ASEAN countries during Games sponsorship. ➢ Managed online marketing and PR activities including Google Conference participation, social media operation and exhibition presence (CES, IFA, Canton Fair); grew Facebook followers from 0 to 60k in 6 months and increased total media exposure by 76% in 2020. ➢ Served as overseas smart home business PIC for Skyworth AIoT, leading smart ecosystem flagship store expansion with showroom establishment in 4 global regions; established strategic partnership with Cherry (Philippines) and Google, secured Amazon upstream resources, and won 2019 IFA Smart Ecosystem Gold Award.

Top 5% in the major Core Courses: Marketing, International Business, Statistics, Management, Consumer Behavior