Duván Andrés Ortiz Alviades

Category & Channel Development Manager (On & Off Trade) @ Diageo

About

Industrial Engineer with more than twelve years of experience working for FMCG and market research companies in Sales and commercial strategy areas. Experience includes understanding of consumer, shopper and market as a tool of designing and executing commercial strategies across trade channels, Trade & Shopper Marketing, development of business strategies through guidance and support to the sales force, Optimization of promotional/Trade investment and Shopper/Market Understanding as a tool to commercialize Joint Value Creation with Retailers. Expertise integrating knowledge and different sources of information into meaningful insights for the business, driving recommendations into actions with multifunctional teams, setting direction that lead to reach goals.

Country

City

Colombia

Industry

Retail

Skill

Experience

Category & Channel Development Manager (On & Off Trade)

Diageo

2025-7 - Present · 1 yr 3 mos

Bogotá, Capital District, Colombia

Off Trade Channel Manager

Diageo

2024-9 - 2025-7 · 11 mos

Bogotá, Distrito Capital, Colombia

Commercial & Trade strategy for Off Trade Channels: Hyper & Super, Liquor Stores, Convenience, Ecommerce & Discounters

Channel Manager Hyper & Super

Diageo

2023-3 - 2024-8 · 1 yr 6 mos

Bogotá, Distrito Capital, Colombia

Commercial & Trade strategy for Key Accounts & Independent supermarkets

Shopper Intelligence & Instore Execution Associate Manager - Sales

NielsenIQ

2022-3 - 2023-3 · 1 yr 1 mo

Bogota,D.C., Capital District, Colombia

• Responsible for commercial development and strategic direction of Shopper/Consumer Intelligence & InStore Execution solutions in NielseniQ Colombia (Homepanel, Geomarketing, InStore Execution) • Develop, negotiate and execute solutions for Nielsen's clients in Colombia; with a Sales budget of 1,9 MM USD.

Consumer Intelligence Senior Expert -Sales

NielsenIQ

2020-3 - 2022-3 · 2 yrs 1 mo

Bogota, D.C., Capital District, Colombia

Sales Effectiveness Full Executive

NielsenIQ

2019-5 - 2020-2 · 10 mos

Bogota,D.C., Capital District, Colombia

Senior Account Executive

Insights

2017-12 - 2019-4 · 1 yr 5 mos

Bogotá D.C., Colombia

• Responsible for the planning, development, execution and control of the qualitative projects of the customers in charge such as: ABInbev, Nestlé, J&J, Pepsico Foods , Postobon, Henkel, KCC, HomeCenter, among others. • Develop actionable solutions and insights through the understanding of the consumer, shopper and market from the solutions of Kantar Millward Brown.

Senior Client Lead (Category & Insights Senior Manager)

dunnhumby

2016-1 - 2017-7 · 1 yr 7 mos

Bogotá D.C., Colombia

• Develop actionable solutions and insights through precise, creative and actionable shopper and category insights based on dunnhumby's tools with the objective of promoting the organic growth of clients in charge. • Responsible for acquisition area (Shop lite) of dunnhumby in Bogotá, retaining current clients and attracting new ones to dunnhumby solutions, with an annual budget of $ 3.2MM.

CMK Channel Manager

Procter & Gamble

2010-7 - 2013-10 · 3 yrs 4 mos

Bogotá D.C., Colombia

• Identify and prioritize Go to market and consumer/Shopper opportunities with the objective of designing and / or optimizing plans that lead to the growth of market share through all Trade channels where P&G categories participate. • Use the understanding of the Market and Shopper to commercialize joint value creation projects with key customers of the modern channel. • Development of a Go to market model to win in drugstores and mini-markets through the 3i model (integrate, immersion, ideation)