Ankit Dutta

• Built and led a team of 10 Nutrition Consultants, aligning field efforts with brand goals. • Led 360° brand activations across India, including BTL, influencer & store-level campaigns. • Conceptualized and launched the Genius Center model to convert pet stores into expert-led experiential spaces. • Designed and managed loyalty apps for Breeders & Groomers with a gamified point system. • Revived cold partnerships with key outlets, turning them into high-performing brand ambassadors.

• Assisting in the development and execution of brand plans, ensuring timely updates and execution. • Manageing the production and distribution of various marketing materials such as leaflets, posters, flyers, newsletters, and e-newsletters. • Providing support to the Brand Manager for the smooth execution of BTL activities. • Arranging effective distribution channels for marketing materials. • Conducting market research through customer questionnaires and conducted mystery audits to gain insights. • Contributing to the development and implementation of marketing plans and strategies. • Managing and assisting in budgeting for marketing activities. • Contributing to the development and periodic updates of the marketing calendar. • Monitoring competitor activity to stay ahead of the market trends.

• Conducted in-depth research and analysis of prospects, collaborating with the team to identify and pursue new business opportunities. • Coordinated and delivered webinars, leveraging strong communication skills to engage and educate target audiences. • Created compelling content for social media and other marketing channels, employing a data-driven approach to support campaign objectives and drive engagement. • Demonstrated exceptional proficiency in CRM management (Hubspot), providing valuable reporting and analysis support to the team to optimize performance and inform strategy. • Exhibited a keen eye for detail and a commitment to quality, ensuring all activities and deliverables met or exceeded organizational standards.

• Served as a Content Writing Intern for Dialabank, conducting extensive research on various banks, their latest schemes, interest rates, and other relevant information. • Developed compelling, SEO-rich content to promote Dialabank's services and products, contributing to lead generation and increased webpage ranking. • Demonstrated a strong attention to detail and ability to work independently, ensuring accuracy and timely delivery of all content produced. • Maintained a deep understanding of industry trends and emerging topics, proactively identifying new opportunities to enhance the organization's content strategy. • Collaborated effectively with cross-functional teams, including marketing and sales, to support the achievement of broader business goals and objectives.

• Spearheaded the sales generation efforts for the organization, employing effective marketing tactics to drive growth for Tutoraj's product line. • Formulated and executed comprehensive marketing campaigns, incorporating persuasive ad appeals, leveraging insights from Tutoraj's customer behavior template, and developing strategic advertising initiatives to promote product awareness and drive demand. • Conducted brainstorming sessions via Skype to foster collaboration and ensure alignment across all stakeholders in the marketing strategy.

• Served as a Business Development Executive at Innovators and You, where I demonstrated an exceptional ability to identify new business opportunities, develop strong customer relationships, and drive revenue growth. • Employed a variety of proven techniques to nurture and expand business with existing clients, including relationship building and management, while effectively leveraging feedback to continually enhance service delivery and value proposition. • Proactively collected feedback from clients and ensured prompt updates to the organization's website, maintaining accurate and up-to-date information to support informed decision-making and promote the company's brand reputation.

Built a login portal and form, wherein whenever an employee needs to request for transport they can just login to the portal and fill the form. The portal checks the employees data via the online database .i.e. by using phpMyAdmin.