Shreya Dutta

* Directed end-to-end category and alliance operations across five business verticals, optimising pricing structures and partner quality controls to drive a 12% uplift in traffic and a 9% improvement in service reliability. * Established and managed 30+ strategic partnerships with major financial institutions and consumer brands, formulating joint business plans that increased partner-led conversions by 11% and strengthened co-marketing ROI visibility. * Revamped retention and loyalty programs, employing cohort analytics and incentive design to improve repeat usage by 6% and partner NPS by 8 points. * Negotiated and executed high-value partnership contracts, reducing approval timelines by 10%, integrating performance clauses, and contributing to incremental revenue across core travel categories. * Enhanced brand visibility and alliance synergy through co-branded digital campaigns and performance dashboards, achieving a 14% growth in engagement and delivering measurable uplift in partner awareness.

* Recalibrated category pricing frameworks using competitive benchmarking and elasticity modelling, improving margin efficiency by 11%, reducing pricing variance by 7%, and enhancing forecast accuracy by 9%. * Expanded key account coverage by onboarding and managing 27 regional distributors, achieving 7% quarterly revenue growth, raising average order value by 8%, and extending brand presence pan-India, primarily across western and southern regions. * Collaborated cross-functionally with marketing, supply chain, finance, and analytics teams to streamline category planning and forecasting, reducing inventory imbalances by 13% and improving the on-time delivery rate to 96%. * Negotiated supplier contracts and optimised vendor management systems, achieving 6% procurement cost savings, reducing fulfilment delays by 10%, and maintaining 100% vendor compliance with quality and delivery standards. * Strengthened brand visibility by deploying 12 regional BTL campaigns and 15 dealer activations, resulting in an 18% rise in dealer engagement, a 9-point increase in satisfaction scores, and enhanced category recall in key markets.

* Conducted customer behaviour and campaign performance analysis, improving promotional reach by 12% and reducing underperforming segments by 8% through refined targeting. * Streamlined pricing and approval workflows, shortening turnaround time by 20% while ensuring full audit compliance and enhancing account responsiveness.