Dustin Evans

* Lead brand marketing and creative strategy across the U.S. and Canada, overseeing brand creative, PR, social media, marketing operations, and compliance functions. * Direct and manage the internal creative team, driving integrated campaigns and ensuring consistent brand expression across all consumer touchpoints. * Spearheaded the company’s recent brand refresh, including the development and launch of the “Winning Is Everything” platform to strengthen market differentiation and brand relevance. * Built and scaled cross-functional marketing processes to improve operational efficiency, campaign execution, and regulatory compliance across multiple markets. * Oversee earned media and social strategy to increase brand visibility, cultural relevance, and engagement within highly competitive sports and gaming categories. * Partner with executive leadership to align brand, creative, media, and operational priorities with broader business growth objectives. * Champion audience-first creative and challenger-brand positioning to drive awareness, trust, and customer acquisition in the U.S. and Canadian markets. * Lead integrated campaign development from strategic positioning through execution across paid, owned, earned, and social channels.

• Led development and execution of the comprehensive marketing strategy for Boost Infinite and Boost Mobile. • Worked with Consumer Insights to conduct in-depth market research and competitor analysis to identify emerging trends and opportunities, guiding marketing initiatives. • Collaborated with cross-functional teams to drive successful brand and product launches. • Managed a team of two marketing professionals, providing leadership, mentoring and fostering a collaborative and high-performing culture. • Developed and executed multi-channel marketing campaign including digital, social and linear TV resulting in an increase of brand visibility and engagement. • Oversaw the creation of brand-specific content, marketing collateral and advertising materials, maintaining brand consistency and identity across all touchpoints. • Implemented brand protection and compliance measures to safeguard brand reputation and intellectual property.

• Developed a comprehensive brand strategy, including positioning, messaging and target audience analysis. • Oversaw the creation of the brand’s visual identity, design and packaging. • Developed an effective marketing campaign strategy focused on raising brand awareness and drive conversions. • Collaborated with cross-functional teams to ensure brand consistency and alignment with business objectives. • With Consumer Insights conducted market research and competitive analysis to identify opportunities in the market. • Managed brand budget, ensuring cost-effectiveness for our agency of record. • Led a team of marketing professionals to execute branding initiatives. • Fostered strong relationships with stakeholders, including vendors, agencies and Apple.

Ownership of exclusive content creation and all existing customer commercial production including: • Managed the video production team for exclusive content and commercial production • Created and launched DISH scapes channel for DISH Network • Maintained DISH scapes scheduling and content creation • Develop and execute all existing customer commercials to meet the needs of the business and reduce attrition (over 40) • Drive conception, writing, producing, casting, editing and placement of TV commercials • Manage multimillion-dollar commercial placement within 1% of yearly budget • Work with various other product lines within the business to help produce, write and market existing customer commercials for their needs such as Smart-Home Service & DISH Outdoors • Collaborate and work with programmers to create a mutually beneficial commercial

Ownership of all existing DISH customer commercial production including: • Develop and execute all existing customer commercials to meet the needs of the business and reduce attrition. • Drive conception, writing, producing, casting, editing and placement of TV commercials • Manage multimillion-dollar commercial placement within 1% of yearly budget • Work with various other product lines within the business to help produce, write and market existing customer commercials for their needs such as Smart-Home Service and DISH Outdoors • Collaborate and work with programmers to create a mutually beneficial commercial