Eduardo Martins

Responsible for the content strategy published on social media (TikTok, Instagram, Facebook, LinkedIn, YouTube and Twitter), qualification of deliveries and also for the planning and execution of the digital media plan focuses on brand consideration to obtain results not only the short term, but also in the medium and long term. Elaboration of dashboards with Google Looker Studio, reports and presentations to monitor KPIs defined in the planning phase. Data analysis and market monitoring in order to identify problems, find solutions, optimize results and gain confidence in decision making. Redefining KPIs, reviewing flows, defining processes and managing weekly and monthly results meetings with the board. Effective participation also in the martech, interfacing with an outsourced IT team to manage the CRM system (HubSpot), the programming of websites and landing pages used in campaigns and management reports.

Development of digital media plan and action plans focused on sales and/or leads. Implementation and execution of campaigns with daily monitoring and optimization. Investment management and provisioning of budget for vehicles such as Meta Ads, Google Ads and LinkedIn Ads. Dashboard programming with Google Looker Studio, reports and presentations to monitor KPIs and performance.

Digital Marketing implementation and management focused on generating qualified leads, encompassing online media (Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads), SEO, Social Media, and Email Marketing. Strategic planning is used to achieve medium- and long-term results, and measurement is provided via Google Analytics and Google Data Studio. Implementation and management of relationship management tools using RD Station. Landing page development using WordPress, RD Station, HubSpot, and other tools for use in digital campaigns. Dashboard development using Google Looker Studio, as well as reports and presentations for monitoring KPIs and performance.

Responsible for the Group's Marketing department, which involves the companies Pro Security, Pro Clean, Homety, Helpty and Wenovity. Redefining KPIs, creating dashboards for managing the commercial area, reviewing business flows, defining processes and managing results meetings with the board. Marketing plan for launching new brands, services and franchising, with mapping of the market, the target audiences and the organization's positions, aiming to attract and retain customers and franchisees. Implementation and management of Digital Marketing focused on lead generation, covering online media (Google Ads, Facebook Ads, LinkedIn Ads and Bing Ads), SEO, Social Media and E-mail Marketing, with strategic planning to obtain results in medium and long term, and measurement via Google Analytics and Google Data Studio. Implementation and management of relationship rules with RD Station. Planning of promotional calendar, endomarketing, events and major business fairs, managing all communication pieces with a third-party agency, and speech, programming and expectations with the commercial team. CRM system management (PipeRun), programming of the Group's websites in WordPress and also all emails marketing.

Responsible for the Marketing and Technology departments, and member of the Management Committee of Pró-Corpo Network, composed of 14 clinical units and a plastic surgery outpatient clinic.. Management of the Marketing area, directing company actions towards the proposed commercial and financial objectives based on the pillars: Performance, Communication, Market Intelligence, Products and Consumer Behavior. Digital Marketing Management focused on lead generation, covering Online Media (Google Ads, Facebook Ads, Bing Ads and others), SEO, Content, Social Media, E-mail Marketing, Push, SMS and WhatsApp with strategic planning and measurement with Google Analytics. Implementation and management of relationship rules with RD Station and e-commerce with Magento. Offline Media Management (TV, Magazine, Radio, Newspaper and others), Trade Marketing (Print, Corporate TV, Olfactory Marketing and others), planning of promotional and endomarketing calendar. Data analysis, market monitoring and research management in order to identify problems, optimize profit margins, launch services and gain security in decision making. Redefinition of commercial policies, goals, definition of kpis, creation of management dashboards, review of operational flows, processes and management of results meetings with the board. Management of the Technology area, interfacing with the IT team, to manage the CRM system and the programming of the websites (Institutional, Blog and E-commerce) and landing pages.

Responsible for all Pró-Corpo Network Communication. Management of the main website, created to generate qualified leads of potential customers and franchisees, annouce promotions and services. Content production for landing pages, blog (WordPress) and e-commerce (Magento). Daily monitoring of accesses and conversions through Google Analytics. All online content was always created using SEO on Page (text, URL, meta tags) and off Page (link bulding, guest posts) techniques. Responsible for content and promotion of services and sales on Social Media such as Facebook and Instagram, and also for the production and send of e-mail marketing, SMS and push notifications. Responsible for managing the press office, reviewing and approving texts for dissemination. Effective participation in the planning and elaboration of promotional actions and management of the adaptation of all communication for POS, such as corporate TV, banners, displays, flyers and folders, and online, such as banners and advertisements for Facebook Ads and Google Display Network, always aiming at greater performance.

Responsible for content production, SEO and social media in Pró-Corpo Network. Content management of the Pró-Corpo's main website of (procorpoestetica.com.br). The website was designed to capture leads from potential customers and franchisees, and promote sales. Content production for e-commerce (loja.procorpoestetica, com.br), recognized as the first beauty e-commerce from Brazil. Content production for Pró-Corpo Blog (procorpoestetica.com.br/blog), with articles focused on the world of aesthetics, plastic surgery, beauty, food and health. All production was done by the WordPress platform, and the monitoring of accesses and conversions was done daily by Google Analytics. All online content was created using SEO (Search Engine Optimization) techniques, with daily curated in order to optimize keywords, meta tags, link building, usability and accessibility. All information was extracted for the creation of weekly reports. Also responsible for content production and sales promotion on Social Media such as Facebook (facebook.com/procorpoestetica), page with more than 460,000 likes, and Instagram (@procorpoestetica), page with more than 55K followers.

Responsible for content production and SEO deployment in Pró-Corpo Network. Content management of the Pró-Corpo's main website of (procorpoestetica.com.br). The website was designed to capture leads from potential customers and franchisees, and promote the sales. Content production for Pró-Corpo Blog (procorpoestetica.com.br/blog), with articles focused on aesthetics treatments, plastic surgery, beauty, food and health. All production was done by the WordPress platform, and the monitoring of accesses and conversions was done daily by Google Analytics. SEO mapping and project structuring for deployment with developer support, with daily curated in order to optimize keywords and meta tags, in addition to content and link building. All information was extracted for the creation of weekly reports.

Team management of interns, control of schedules, goals and distribution of priorities. Research and creation of new product categories for the websites Buscapé (buscape.com.br) and Bondfaro (bondfaro.com.br), from Brazil and other latin american countries, taxonomy work done with Product, Marketing, SEO and SEM teams. Activation of sponsored products on the websites, insertion made with the Advertising team. Effective participation in the design and execution of special campaigns, such as Black Friday, Cyber ​​Monday, Consumer Day and seasonal dates. Inserts of product offers on the websites, filling in their technical information, editing and uploading their images. Analysis of offer reports with the Technology team. Fault finding in search results. Quality control of product categories, ensuring the best user experience.

Analysis and quality of the websites Buscapé (buscape.com.br) and Bondfaro (bondfaro.com.br) in Brazil. Classification and cataloging of the main products of the most renowned stores. Research of technical specifications and releases. Fault finding in search results. Such activities make it possible to compare product prices and consequently a better user experience.

Customer service and suppliers. Interpretation of products for customers and stimulating their needs. Selling merchandise to customers and buying from suppliers. Pricing of purchased goods and labeling. Receiving of products for repairs and delivering.